-
"Academy of Marketing Science: Doctoral Colloquium" ,
Lead/Principal Author: Dr. Tanvir Ahmed
Co-author: N/A
Name of Publisher: Journal of the Academy of Marketing Science
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Customer expectations of CSR and Behavioral Intentions in hotel industry" ,
Lead/Principal Author: Suntu Kumar Ghosh
Co-author: Mohammad Thoufiqul Islam
Name of Publisher: Journal of Managment
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Explaining Industrial Importers' Commitment from an Emerging Market Perspective: Theoretical and Managerial Insights" ,
Lead/Principal Author: Saleh, A. M
Co-author: Yunus Ali & S. Andaleeb
Name of Publisher: Journal of Business & Industrial Marketing
Volume and Issue: 29 (1)
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Role of termination cost in measuring relationship quality in retail industry: A relationship marketing approach" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: Dr. Nor Azila Mohd Nor
Name of Publisher: Asia pacific journal of marketing and retail management
Volume and Issue: Volume 1 (1)
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"A Descriptive Analysis of Assessing Customer Satisfaction: The SERVQUAL Method Approac" ,
Lead/Principal Author: Humaira Jahan
Co-author: Bishwajit B. Pathik, A. Parvez, Dr. Md. Mamun Habib
Name of Publisher: International Conferences on Advances in Economics, Management and Social Study (EMS)
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"A Descriptive Analysis of Assessing Customer Satisfaction: The SERVQUAL Method Approach" ,
Lead/Principal Author: Humaira Jahan
Co-author: Bishwajit B. Pathik, Dr. Md. Mamun Habib, A. Parvezand
Name of Publisher: International Journal of Business and Management Study (IJBMS)
Volume and Issue: Vol. 1 No. 4, pp. 10-14
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Evaluating the effects of cost factors on relationship quality" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: Md. Azila Noor
Name of Publisher: International journal of retail and distribution management
Volume and Issue: Volume 41 (7)
Year: 2014
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Explaining industrial importers' commitment from an emerging market perspective: theoretical and managerial insights" ,
Lead/Principal Author: Md. Abu Saleh
Co-author: Mohammad Yunus Ali, Dr. Syed Saad Andaleeb
Name of Publisher: Emerald Group Publishing Ltd
Volume and Issue: Vol. 29, No. 1
Year: 2014
Field of Research: Marketing
Department: Office of the Vice Chancellor
Type: Article Published in Refereed Journals
-
"Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility" ,
Lead/Principal Author: Dr. Syed Saad Andaleeb
Co-author: Anis Rahman
Name of Publisher: Routledge
Volume and Issue: Vol. 25, No. 2
Year: 2014
Field of Research: Marketing
Department: Office of the Vice Chancellor
Type: Article Published in Refereed Journals
-
"A comparative study and mother Brand influence on determining the consumer perception of Diet Coke and Diet Pepsi: a UK market perspective" ,
Lead/Principal Author: Md. Tamzidul Islam
Co-author: N/A
Name of Publisher: ?. International Journal of Marketing and Technology
Volume and Issue: Vol: 3, No: 9
Year: 2013
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Countering Counterfeit Branding: An Understanding with Mimesis and Cultural Appropriation in Emerging Markets" ,
Lead/Principal Author: Dr. Tanvir Ahmed
Co-author: Professor Gillian Sullivan Mort
Name of Publisher: Journal of the Academy of Marketing Science
Year: 2013
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Evaluating the effect of communication on relationship quality: Investigation of retailer-supplier relationship in Bangladesh" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: N/A
Name of Publisher: Journal of business administration and management sciences research
Volume and Issue: Volume 2 (12)
Year: 2013
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Motivation & Performance: Evidence from Bangladesh" ,
Lead/Principal Author: Toby Norman
Co-author: Fakir Md Yunus, Jaideep Prabhu
Name of Publisher: Winter Doctoral Conference (2013), Cambridge University, UK.
Year: 2013
Field of Research: Marketing
Department: James P Grant School of Public Health
Type: Conference/Workshop Proceeding
-
"Customer Satisfaction with Complaint Resolution in the Power Sector in a Developing Economy" ,
Lead/Principal Author: Dr. Saad Andaleeb
Co-author: Sadrul Huda, Afsana Akhter, Segufta Dilshad
Name of Publisher: Journal of Nonprofit & Public Sector Marketing
Volume and Issue: 24 (3)
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Factors Influencing the Bangladeshi Consumers? Purchase Decision Regarding Fast Moving Consumer Goods: An Exploratory Study" ,
Lead/Principal Author: G. M. Shafayet Ullah
Co-author: Panuel Rozario Prince
Name of Publisher: The IUP Journal of Brand Management
Volume and Issue: Volume 9, Issue 1
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Family Businesses that produce counterfeits: What is stopping them from creating their own brand?" ,
Lead/Principal Author: Tahsan Rahman Khan
Co-author: None
Name of Publisher: Procedia Economics and Finance
Volume and Issue: Volume 4
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Importance of communication in determining retailer-supplier relationship quality: A relationship marketing approach" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: N/A
Name of Publisher: Asia pacific journal of marketing and retail management
Volume and Issue: Volume 3 (3)
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Importance of measuring relationship quality in the retail industry: An Asian perspective" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: N/A
Name of Publisher: Asia pacific journal of marketing and retail management
Volume and Issue: Volume 3(2)
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Market-oriented Journalism and Perceived Credibility of TV News in Bangladesh" ,
Lead/Principal Author: Anis Rahman
Co-author: Dr. Saad Andaleeb
Name of Publisher: Conference of the International Communication Association, Phoenix
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Strategic Gains of By-product Marketing: A study on selected companies of Bangladesh" ,
Lead/Principal Author: Tahsan Rahman Khan, Golam Mohammad Forkan
Co-author: None
Name of Publisher: International Journal of Research in Commerce and Management
Volume and Issue: Volume 3, Issue 7
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Relationship quality in Bangladeshi retail industry?." ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: Md. Azila Noor
Name of Publisher: International proceedings of economics development and research journal
Volume and Issue: Volume 38(2012)
Year: 2012
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"A System Level Analysis of Counterfeit Branding" ,
Lead/Principal Author: Dr. Tanvir Ahmed
Co-author: N/A
Name of Publisher: ANZMAC Australasian Marketing Journal
Year: 2011
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Effects of Warranty on Purchase Decision of Electronic Products: An Empirical Research from the Perspective of Bangladesh" ,
Lead/Principal Author: G. M. Shafayet Ullah
Co-author: Md. Rifayat Islam
Name of Publisher: Industrial Engineering Letters
Volume and Issue: Volume 1, Issue 1
Year: 2011
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Factors Influencing Consumer Service Experience in Private Hospitals: A Study from Bangladeshi Perspective" ,
Lead/Principal Author: G. M. Shafayet Ullah
Co-author: Md. Rifayat Islam
Name of Publisher: Interdisciplinary Journal of Contemporary Research in Business (IJCRB)
Volume and Issue: Volume 3, Issue 5
Year: 2011
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Social exchange theory as a framework for understanding retailer-supplier relationship quality" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: Md. Azila Noor
Name of Publisher: International Post Graduate Business Journal. UUM Publications
Volume and Issue: Volume 3(1).
Year: 2011
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"The role of participation in decision making in determining retailer-supplier relationship quality in retail industry- A relationship marketing approach" ,
Lead/Principal Author: Dr. Md. Tareque Aziz
Co-author: N/A
Name of Publisher: Asia pacific journal of marketing and retail management
Volume and Issue: Volume 3(1)
Year: 2011
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Expected sales skills assessment in the pharmaceuticals sales Jobs" ,
Lead/Principal Author: Suntu Kumar Ghosh
Co-author: N/A
Name of Publisher: AIMS International Conference on Value-based Management
Year: 2010
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Factors Affecting Consumers? Preferences on Fast Food Items in Bangladesh" ,
Lead/Principal Author: Dr. Nazrul Islam
Co-author: G. M. Shafayet Ullah
Name of Publisher: Journal of Applied Business Research (JABR)
Volume and Issue: Volume 26, Issue 4
Year: 2010
Field of Research: Marketing
Department: BRAC Business School
Type: Article Published in Refereed Journals
-
"Knowledge Levels of Customers and Salespersons: The Effects On Trust In and Satisfaction With Retail Salespersons" ,
Lead/Principal Author: Dr. Saad Andaleeb
Co-author: N/A
Name of Publisher: European Institute of Retailing and Service Studies
Year: 2010
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Market related factors influencing successful line extension of fast moving consumer goods: A Bangladesh perspective" ,
Lead/Principal Author: Suntu Kumar Ghosh
Co-author: N/A
Name of Publisher: AIMS International Conference on Value-based Management
Year: 2010
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding
-
"Quality Using Key Actors in Multiple Encounter Services" ,
Lead/Principal Author: Dr. Saad Andaleeb
Co-author: Ali Kara
Name of Publisher: International Conference on Theory and Application of Statistics
Year: 2010
Field of Research: Marketing
Department: BRAC Business School
Type: Conference/Workshop Proceeding