Bachelor of Business Administration
The Bachelor of Business Administration (BBA) Program aims at enabling students to acquire and practice state-of-the-art business and management knowledge and skills, thereby helping them become outstanding business leaders in the highly dynamic global environment of the 21st century. The program prepares students for entry-level managerial positions and will equip them with knowledge and skills such that they will be able to advance to executive and senior positions in any organization. The program concentrates on Accounting, Finance, Banking and Insurance, Marketing, E-business, Human Resource Management, Computer Information Management, and Entrepreneurship. These specialisations will enable graduates to seek jobs in functional areas, such as marketing, finance, human resources and operations of organizations or in specific activities like accounting, information system and e-business, or to pursue a business career as an entrepreneur.