This degree is ideal for those who want a future with fewer constraints. Studying BBA at BRAC University, students gain knowledge of real-world business practices, what it takes to start a successful business, and how to excel in the corporate world. The BBA program at BRAC University offers a distinctive set of specializations in various business disciplines: Accounting, Finance, E-Business, Entrepreneurship, Human Resource Management, Information Systems, Management, Marketing, Operations and Supply Chain Management, and others. Additionally, BRAC University has excellent professors who are always willing to assist students in the classroom and during consultation hours.
The combination of creative thinking and rigorous analysis students develop here makes them appealing for a wide range of jobs in corporates and the academic world.
The Bachelor of Business Administration (BBA) program aims at enabling students to acquire and practise state-of-the-art business and management knowledge and skills, thereby helping them become outstanding business leaders in the highly dynamic global environment of the 21st century. The program prepares students for entry-level managerial positions and equips them with knowledge and skills to advance to executive and senior positions in any organization. The program concentrates on Accounting, Finance, Banking and Insurance, Marketing, E-business, Human Resource Management, Computer Information Management, and Entrepreneurship. These specializations enable graduates to seek jobs in functional areas, such as marketing, finance, human resources and operations of organizations or in specific activities like accounting, information system and e-business, or to pursue a business career as an entrepreneur.
As a BRAC University graduate, one will be able to join the ranks of successful and influential professionals who are making a difference in organizations all over the world. BRAC University’s dedicated career guidance supports students throughout the year, assisting them in planning for the next stage of their careers and providing them with the tools and strategies to compete effectively in the global job market. Many of BRAC University’s graduates hold senior positions in management, marketing, and finance in a variety of industries and sectors, while others have started their businesses. Recent graduates have gone on to work for organizations such as the World Bank, UNICEF, Unilever, H&M, etc.
Students of BRAC University are placed in various companies and organizations. Some of these organizations have a global presence, while some students received international placements as well. Some of the top companies, where the students of BRAC University are employed, are given below:
SN |
Name |
Department |
Current Organization |
Designation |
1. |
Tanzim Moin |
BBA |
International Recruitment SMEC |
Lead Recruitment Coordinator |
2. |
Md. Nur Ibna Saeed |
BBA |
Daraz |
Head of Transport (Ops Performance & Partnership) |
3. |
Zoheb Ahmed |
BBA |
Meghna Group of Industries |
Assistant General Manager, Brand |
4. |
S.M. Mahmud Farhad |
EMBA |
Marico Bangladesh |
Associate General Manager |
5. |
Hasan Bashir |
EMBA |
Standard Chartered Bank (SCB) |
Director and Head of Correspondent Banking |
6. |
Nushrat Sharmin |
MBA |
The World Bank Headquarter |
Capacity Building Specialist |
7. |
Md. Asif-Al-Noor |
MBA |
Noor Mohammad Group of Businesses |
Managing Director |
8. |
Quazi Mortuza Ali |
MBA |
The City Bank Ltd |
Head of Agent Banking |
9. |
S M Ahtashamul Hoque |
BBA |
Marico Ltd. |
Head of Channel & NPD |
10. |
Sayeda Nabila Mahabub |
BBA |
Pathao |
Director |
11. |
S.M. Ziyad Ahmed |
MBA |
Robi Axiata Limited |
Vice President, Strategic Planning |
12. |
Siraj-Ud-Dowla Chowdhury |
EMBA |
BIRDEM |
Additional Director & Head of the Department (F&A) |
13. |
Md. Tajdin Hassan |
BBA |
The Daily Star |
Head of Marketing |
14. |
Porni Majumder |
MBA |
Marks & Spencer |
BDSO Manager, HR & Admin (Head of HR) |
15. |
Mohammad Hasan |
BBA, MBA |
ACS Textiles and Towels Bangladesh Ltd |
Head (AGM) of HR & Administration |
16. |
Farah Sharmeen Aolad |
MBA |
Coca-cola Bangladesh |
Country PACS Head |
17 |
Shahrear Zamil |
MBA |
BRAC Bank Limited |
Head of Remittance & Probashi Banking |
ACCOUNTING
ACT 201: Financial Accounting
Accounting and its environments; Concepts and conventions of Accounting; Generally Accepted Accounting Principles; Accounting Equations; Recording business transactions; Accounting cycle; Accounting for a merchandising concern; Preparation of financial statements and Accounting for cash, receivables, inventories, fixed assets: acquisition, disposal and depreciation. Analyzing financial statements; implementing Accounting system: computerized Accounting.
Prerequisites: None. (3 credits)
ACT 202: Management Accounting
Cost concepts; Classification; Job Order Costing; Process Costing; Cost behavior analysis; Cost-volume-profit analysis; Variable Costing; Activity Based Costing; Budgeting; Cost control and performance appraisal; Flexible Budgets and Overhead Analysis; Segment reporting, Profitability analysis and decentralization; Responsibility Accounting and variance analysis. (3 credits)
Prerequisites: Financial Accounting, ACT 201
ACT 301: Intermediate Accounting
The course deals with measurement and reporting of financial condition of business firms and with Accounting principles and process of different types of assets, liabilities and equities. Topics include environment of Accounting, generally Accepted Accounting principles, Accounting cycle, income measurement and reporting, financial reports, inventory valuation and Accounting, plant assets acquisition, depreciation and depletion, current liabilities, Accounting for shares, stock and debentures, Accounting for special issues like lease, income tax, pension, price changes and inflation and cash flows; Analysis of financial statements and Accounting changes, errors, and incomplete records.(3 credits)
Prerequisites: ACT 201, ACT 202, FIN 301
ACT 421: Accounting Information Systems (AIS)
The course covers Overview of Accounting information system; Organization and the Accounting system; Accounting information processing; Accounts system development; System analysis and acquisition; Computers and AIS; Software; Data communication; Database and file oriented systems; Control of AIS; Revenue cycle; Personnel cycle; Cash receipt and disbursement; Capital asset and financial statements. (3 credits)
Prerequisites: ACT 301, CSE 371
ACT 422: Cost Accounting
The course will cover Cost concept, classification and statements; Costing and control of materials; Costing and control of labors; Costing and control of manufacturing overhead; Service department cost allocation; Activity based costing; Job order cost system; Process costing-Weighted average and FIFO method, Accounting for spoilage; Joint product and by-product costing; Standard costing; Target costing, Theory of Constraints; Life cycle costing and strategic cost management; Quantity costing: Measurement and control; Marking cost analysis etc. (3 credits)
Prerequisites: ACT 201, ACT 202
ACT 423: Fundamentals of Taxation
Topics include Income Tax: Definition of income and income tax, Characteristics of income, Total income and total world income, Income year and assessment year, Role of income tax law in.Industrial development of Bangladesh; Classification of income; Heads of income; Tax assessment and recovery assessment procedure; Income tax authorities; Assessment of individuals, partnership and public limited companies; Value Added Tax: Assessment and payment of tax, Valuation, Accounting, Refunds, Drawback, Calculation of VAT, Controlling evasion of VAT. (3 credits)
Prerequisites: ACT 301
ACT 425: Principles of Auditing
An introduction to auditing practice. Includes the social role of auditing and the services offered by auditors in internal, governmental, and public Accounting practice. Emphasis is on the financial auditing process, including professional ethics, audit risk assessment, study and evaluation of internal control, gathering and evaluating audit evidence, and audit reporting decisions. (3 credits)
Prerequisites: ACT 301
ACT 427: Auditing and Assurance
This undergraduate accounting major course is designed to provide an introduction to auditing practices and responsibilities, including its social role as well as involvement of various stakeholders and relationship with corporate governance. With emphasis on the financial auditing process, this course also provides an understanding of audit planning and risk assessment, evaluation of internal control, gathering and evaluating audit evidence, and audit conclusions and reporting. This course also discusses about the professional ethics, auditors’ independence, conflicts and threats and safeguards of the auditor in the entire process of audit engagement.
Prerequisites: Intermediate Accounting, ACT301
ACT429: Financial Statement Analysis
This course focuses on the application of analytical tools and techniques to assess financial statements and other relevant data which are vital for analyzing a company’s past performance, generating reasonably accurate forecasts of its future performance and generating inferences useful for business analysis. The course put special emphasis on developing the skills needed to understand the complexities inherent to financial statements, and unravel the significant information not discernible to the inexperienced eye.
Prerequisites: ACT301, FIN301
ACT 431: Advanced Accounting
The course deals with the conceptual framework of Accounting; Lease Accounting; Installment and hire-purchase, Single entry system; Consignment; Joint venture; Mergers, acquisitions and amalgamations; Insolvency Accounting; Accounting for VAT, tariffs, duties. (3 credits)
Prerequisites: ACT 301
ACT 432: International Accounting
The globalization of markets, both financial and physical, has increased the importance of understanding the international dimensions of corporate Activities. The course will give students the opportunity to learn about diverse financial reporting practices and the reasons for such diversities as well as applying this knowledge in the context of the review and analysis of firm's performance by analysts, investors, and managers. At a corporate level, the course will also offer an appreciation of the significance of foreign exchange and of the tools and techniques for the management of its risks. (3 credits)
Prerequisites: ACT 301
ACT 434: Accounting for Specialized Institutions
The course will cover Accounting practice of specialized organizations such as banks, NGOs, Development Organizations, Government Agencies etc. (3 credits)
Prerequisites: ACT 301
ACT435: Accounting for Governmental and Non-Profit Organizations
Financial statements of governmental and non-profit-organizations are quite different from those of the commercial ones and hence this course will familiarize the students with the basic concepts and techniques used in financial reporting of governmental entities and non-profit organizations. The key emphasis will be on the fund accounting system employed by non-profit entities. The course will cover unique methods of accounting used by governmental entities and non-profit institutions in various activities like reporting, budgeting, auditing, and financial planning.
Prerequisites: None. (3 credits)
ACT438: Accounting Theory and Practices
The course provides students with the conceptual and technical skills that are necessary to apply in professional practices. The course emphasizes on major theoretical and practical aspects of accounting, covering major areas of both financial and management accounting. As such, the course covers contemporary and international issues within the literature of accounting so that students can apply accounting tools in accordance with the local and international standards.
Prerequisites: ACT301
BUSINESS
BUS 101: Introduction to Business
Basic principles and practices of contemporary business and its history; Forms of business organization and ownership; Environment of an enterprise; Organizing and managing the enterprise; Management of: HR, market productions and operations, finance; discuss a broad range of business situations where analysis and decision-making are required. Management tools and information systems; International and globalization; External environments of business; Future outlooks of business and business ethics. (3 credits)
Prerequisites: None
BUS102: Business – Basics, Ethics and Environment
The course aims to offer students a unique and fulfilling learning experience by shedding light on the basic elements of business and entrepreneurship. In this course students will learn to assess the opportunities and threats for businesses arising from global, national and local business environments. In addition, they will learn to analyses the key strengths, weaknesses and competitive positioning of organizations belonging to different industries. The course will also give an insight into managerial ethical and corporate social responsibilities and how to incorporate them into all business functions.
Prerequisites: None. (3 credits)
BUS 201: Business and Human Communication
This course aims to teach the theory and process of communication; including barriers to effective communication; communication skills; letters, memos and reports writing; oral communication; listening; use of visual aids in communication; and use of non-verbal communication, and effective business meeting behaviour. (3 credits)
Prerequisites: ENG 101, ENG 102
BUS 202: Business Law
A study of legal environment of business in Bangladesh, Includes both commercial and industrial laws. Law of Contract; Sale of Goods ACT; Law of Agencies; Bailment; Law of Carriage of Goods; Negotiable Instruments ACT, Law of Insurance; Company Law. Industrial ordinance. (3 credits)
Prerequisites: BUS 101
BUS 203: Business Environment
A study of economic, social, cultural, political, legal and technological factors affecting business in local, national and global context. Relationship between business and Government and between business and society are also examined. The focus of the course is on issues management and identification of strategic options. The course involves learning tools and techniques for monitoring, identification and analysis of major environmental factors affecting business and assessing their impact on business decisions. (3 credits)
Prerequisites: BUS 101
BUS204: Business Law and Corporate Governance
This course will cover fundamental theories and relevant laws that are associated with the environment of business to ensure proper practice of governance and success of business and entrepreneurship. The Part 01 of the course pursue the laws associated with business environment i.e., The Law of Obligations/Principles of Law of Contract, laws on special type of contracts: principles of Bailment, Pledge and Agency. Short comparative study of business organizations (i.e., Sole Proprietorship, Partnership and Corporation), including their formation/constitution and legal characteristics to appreciate advantages that prevail in law. Part 02 of the course will specifically relate to Law of Corporation and the basic principles thereto (including their types, formation and legal status) and as such, the detail principles and policies of Corporate Governance will come under purview of this course. Regulatory framework of governance, approaches towards corporate governance, both in western and eastern world will be studied. Under Policies of corporate governance, Board’s functions, governance of Corporate Risk and Business Ethics along with CSR strategies, competencies and framework will be addressed. Corporate Governance in next 20 years.
Prerequisites: BUS102
BUS209: Quantitative Methods in Business and Economics
This course emphasizes on the essential quantitative methods for making decisions in an ever-changing complex business world. This course familiarizes the students with the mathematical optimization techniques and statistical tools required for day-to-day operations and also for strategic long-term business decisions made by the managers from mid-level and beyond.
Prerequisites: MAT101, STA101
BUS221: Principles of Entrepreneurship
For many years, the job market in Bangladesh has failed to match the growing number of university graduates and hence graduates are increasingly trying their luck on different personal ventures. The success rate for these start-ups varies, with reason. Many start-up ventures do not attain the desired level of success due to the lack of co-ordination between enterprise and entrepreneurial skills. To fill this gap, this course introduces the concepts of entrepreneurship. It reviews the significant economic and social contributions that entrepreneurs provide to society and the skills necessary for entrepreneurial success.
Prerequisites: EMB101, FIN201, MGT213, MKT201
BUS232: Research Methods and Business Analytics
Research, being an important element in the business world, permeates almost every facet of life. Effective research is necessary for successful decision making in the business world. Thus, the course intends to cover the numerous aspects of the business research process and design. This course will help students to familiarize with different research methods employed to analyze business situations. In emphasizing on good information to make good decisions, this course will help students to acquire the skills to design different research methods and then collect, analyze and interpret the data that will provide useful insights in making decisions. The course introduces the students to both qualitative and quantitative methods of research. Besides, it focuses on theories and applications of statistical methods.
Prerequisites: BUS209, MSC221
BUS 301: International Business
International business and environment; International trade theories; Introduction to international finance, economics and marketing; International communication and promotion; Mergers and acquisitions; International organizations and regulatory bodies. National and sub regional trade; bilateral and multilateral trade arrangements; Global business strategy and International law. (3 credits)
Prerequisites: ECO 101, ECO 102, FIN 301, MKT301
BUS 302: Research Methods in Business and Management
Research and management; Scientific thinking; Research process and design; Measurement and scaling; Sampling design; Data collection methods; Survey instrument design; Field administration, Analysis and research communications. (3 credits)
Prerequisites: ECO 202, MAT 101, BUS 101
BUS 321: Principles of Entrepreneurship
Entrepreneurship and theory; Impact of environmental variables on entrepreneurial success; Informal sector; Opportunity identification and assessment; Formulating business, financial and marketing plans; entrepreneurial start-up strategies; Operating the business; Legal issues and Ethics and social responsibility of the entrepreneur. (3 credits)
Prerequisites: FIN 301, MKT 301
BUS333: Social Entrepreneurship Practicum
This is a collaborative, cross-institution course in social entrepreneurship, in which student teams to ideate and develop models for social enterprises. Social entrepreneurship is the process of building new organizations that offer scalable solutions to social and environmental challenges. Social enterprise can be either for-profit, or non-profit, but the key is the ambition to address societal problems at scale. The practice of social entrepreneurship explores the full suite of liberal learning: critical analysis, persuasive writing, oral communication, quantitative reasoning, design thinking, and group social dynamics. Students will engage with classes from several universities internationally, through synchronous online learning and labs. The course will culminate in a “shark tank for sustainability” among and between teams from the different universities, with winning teams then competing at the Bard MBA’s annual Disrupt to Sustain pitch competition in December.
Prerequisites: BUS102
BUS 421 Venture Development
The course aims at providing a theoretical framework for venture development and relates research works to the process and outcome of venture development so that the students can understand requirements for successful venture development. (3 credits)
Prerequisite: BUS 321
BUS 422: Small Business Management
The course aims at providing knowledge of the requisites for successful management of small business. The course aims to develop the students' understanding of the economic, social and political environment within which the small business functions and to provide him with knowledge on how to avoid business failures & build up a highly profitable and growing enterprise. The course contains topics on role and characteristics of small business, planning and organizing procedure, business strategy, organizational, cultural, legal aspects. Production, marketing and financial management, Management of transition, growth and crisis. Information system and. control system. The course is designed to orient the student on the basic theoretical issues and practical aspects of small business and its development process. (3 credits)
Prerequisites: BUS 321
BUS 423: Business Plan Development
The course is a project work based on field studies. The students are required to search and select a potential business idea, collect all pertinent data, conduct feasibility studies, formulate business and functional strategies and develop a full-fledged business plan. The business idea should be such that an entrepreneur can pursue it as a successful business venture immediately, The project work is conducted under the guidance of a supervisor and the students are required to present and defend the report. (3 credits)
Prerequisites: BUS 321
FINANCE
FIN 301: Financial Management
This is the introductory course in finance and covers the basic tools and techniques of making financial decisions. Major topics include financial market and securities, financial statements and their analysis using financial ratios, time value of money, long-term investment analysis---capital budgeting, cash flow estimation, project evaluation techniques under implicit and explicit risk conditions, basics of valuation and cost of capital; capital structure decisions, and optimal capital budget. (3 credits)
Prerequisites: ACT 201
FIN 421: Corporate Finance-I
The course incorporates in-depth discussion of special topics in corporate finance. Topics include (1) risk and return with special emphasis on portfolio management, mean-variance analysis, and capital asset pricing model; (2) capital structure theory with particular emphasis on Modigliani-Miller theory with and without taxes and impact of financial distress, agency costs and asymmetric information, (3) Dividend policy and practice based on investors preference and dividend stability, (4) Bankruptcy, reorganisation, and liquidation. (5) Mergers and acquisition, and (6) Basics of international financial management. (3 credits)
Prerequisite: FIN 301, ECO 202
FIN 422: Project Appraisals and Management
The course deals with project identification, preparation, appraisal, management of implementation and post project evaluation. Basic techniques like network analysis, organization and control aspects of project implementation in relation to resources, time scale and information processing are emphasized. (3 credits)
Prerequisites: FIN 301.
FIN 423: Securities Analysis and Portfolio Management
The course deals with the principles of investment in the securities and other asset markets. Major topics include securities markets, price performance of securities, industry analysis, basic stock valuation models, investment in special situations offering abnormal returns, bonds and fixed investment fundamentals, mutual funds, convertibles and warrants, real estate investment, precious metals, stones and collectibles, and management of investment portfolio. (3 credits)
Prerequisites: FIN 421
FIN 424: Management of Financial Institutions
Goals and strategies of financial institutions; roles and interrelationship of monetary authorities of Bangladesh and commercial banks; management of the central banking system; supervision of commercial banks; enforcement of minimum reserve requirement, control of money supply, credit policy and public debt management, problems of commercial banking with respect to lending,
investment, deposit taking, cheque clearance, minimum reserve requirement and branch banking; issues relating to bank audit, operation of money, discount and government securities. Overview of structure and operations of major financial institutions in Bangladesh---BSB, BSRS, ICB, HBFC, Sonali Bank. (3 credits)
Prerequisite: FIN 301
FIN 425: International Financial Management
The course is intended to introduce students to the overall environment of multinational corporations and challenges faced by MNCs in the changing scenario of globalisation. Major topics include exchange rate determination and international monetary system, balance of payment and international monetary linkage, the foreign exchange market, parity conditions and currency forecasting, managing exchange rate risk, multinational working capital management and short-term financing, foreign investment analysis foreign direct investment, and corporate strategy, investment analysis of multinational companies, international financing and international financial markets, international markets for stocks and bonds, the Euro dollar and euro bond markets. (3 credits)
Prerequisites: FIN 421, BUS 301
FIN 427: Corporate Finance-II
This course will cover materials in financial planning and control, working capital management, sources of short-term and long-term financing including lease and hybrid financing. (3 credits)
Prerequisite: FIN 301.
FIN428: Real Estate Finance
This course introduces the field of real estate finance and covers relevant theoretical and practical issues – with particular emphasis on the local context. This course focuses on the concepts and techniques of property valuation, financing strategies and capital market issues related to real estate are covered. Other topics include real estate law, government regulation of the real estate sector, development and marketing of commercial and residential real estate.
Prerequisites: FIN422
FIN429: Financial Statement Analysis
This course focuses on the application of analytical tools and techniques to assess financial statements and other relevant data which are vital for analyzing a company’s past performance, generating reasonably accurate forecasts of its future performance and generating inferences useful for business analysis. The course put special emphasis on developing the skills needed to understand the complexities inherent to financial statements, and unravel the significant information not discernible to the inexperienced eye.
Prerequisites: ACT301, FIN301
FIN 431: Financial Derivatives
This specialisation course introduces students to basics of the operations of the derivatives markets. Topics include, (1) an overview of financial derivatives and, their uses and application, (2) Organisation of the forward and futures markets, forward and futures contract, pricing of futures using no-arbitrage bounds, convenience yield, expectation model of pricing futures, speculation and risk management with futures, term structure of futures prices and basis risk, volatility of futures prices. (3) The options contract, put vs. call options, European vs. American options, money nests, organisation of the options market; organisation of the options market, pricing of options, intrinsic value, premiums and discounts on options, determinants of options prices; options strategies; binomial options pricing model, Black-Scholes options pricing model. (4) The swap contract, the swap market, types of swaps; plain vanilla swaps, motivation for swaps, beyond plain vanilla swaps. (3 credits)
Prerequisites: FIN 421
FIN432: Mergers and Acquisition and Corporate Restructuring
This course is an advanced level finance course on corporate mergers and acquisitions (M&A), and other forms of corporate restructuring. The real world of corporate restructuring is dynamic and competitive. The course will examine many actual local and foreign M&A deals through business cases. The major focus of this course is to give students the opportunity to apply theoretical concepts to real-life M&A deals, applying their analytical aptitude.
Prerequisites: FIN421, FIN422
FIN433: Financial Modeling
The objective of this course is to equip students with the frameworks, tools, and methodologies necessary to build and apply quantitative models for financial decision-making. The course will cover in-depth techniques of financial modeling used in practical scenarios. Modeling and simulation techniques using MS Excel will be the focus; however, other tools and techniques will be also covered. The course is vital for students seeking a career in finance, but also for students with broader interests who wish to strengthen their general modeling skills.
Prerequisites: FIN421, FIN422
FIN 441: Bank Management and Electronic Banking
The course deals with operational and statutory areas of commercial and specialised banking. Major topics include Evolution of banking institutions, functions of commercial banks and services rendered by them; general structure and methods of commercial banking, earning assets of banks. Functions of commercial banks---general banking, loan and equity banking, banking for facilitating international trade, banking costs and interest rates, mechanism of credit creation, analysing treasuries, banking systems in Bangladesh, statutory requirements of banks in banks in Bangladesh as par the policies and procedures of Bangladesh Bank---the banking companies ACT and the Bangladesh banks nationalisation order. Electronic banking, its mechanism, its growing importance in banking operations. (3 credits)
Prerequisites: FIN 301
FIN 450: Real Estate Finance
The course focuses on various financial aspects of managing real estate organisation. Major topics include, (1) terminology legislation, principles, and analytical techniques pertaining to financing of real estate, (2) principles of real estate valuation, appraisal process and appraisal reports, (3) principles
and practices of investment in real estate, investment strategy, ownership forms, tax implications, cash flow analysis, measures of return, risk management, and property selection. (3 credits)
Prerequisites: FIN 301
FIN 461: Insurance and Risk Management
The course examines the management of non-speculative risks in the business enterprise with emphasis on insurance as a tool. Topics include concept of risk and insurance, risk analysis, treatment of risk control and financing, analysis of risk contracts in the areas of life, health, property and liability insurance. Overview of structure and operations of major insurance companies in Bangladesh---SBC, JBC, etc. (3 credits)
Prerequisites: FIN 301
HUMAN RESOURCE MANAGEMENT
MGT 201: Organizational Behavior
Nature of Organizational Behavior; Individual behavior: personality, learning, and perceptions; Values and attitudes; Organizational stress: frustration, anxiety, and conflict; Motivation; Group behavior: basic concepts, roles, norms and status; Group dynamics; Communication; Power, politics and influence; Leadership; The organizational culture; Change and resistance to change and Group problem solving and decision making. (3 credits)
Prerequisites: MGT 211
MGT 211: Principles of Management
Meaning and importance of Management; Evolution of Management thoughts; Managerial decision making; Environmental impact Accounting treatment of price level changes; on management; Corporate social responsibility, Planning; Setting objectives; Implementing plans; Organizing; Organization design, managing change; Directing; Motivation; Leadership; Managing work groups; Controlling: principles, process and problems and Managers in changing environment. (3 credits)
Prerequisites: BUS 101
MGT213: Management Practices and Organizational Behavior
This course provides a broad overview of management practices and organizational behavior for students to understand the foundations of management theory and the nature of human behavior operating within organizations. The subject covers the history and contemporary analysis of management theory and concepts within business contexts. It will enhance student’s fundamental knowledge and learning skills in problem solving and decision making required to successfully manage organizational activities by focusing on the behavioral aspect which will help them to analyze, consolidate and synthesize complex information in the workplace.
Prerequisites: BUS102
MGT 301: Human Resource Management
Scope, role and function of Human Resource Management; Staffing the organization: human resource planning and forecasting, recruitment selection; Job design and analysis; Job evaluation; Performance management; Training and development; Disciplinary measures; Human resource audit and research; Forms of employee participation; Labor Relations; and Work Environment and Human resource management systems. (3 credits)
Prerequisites: MGT 211
MGT 401 Business Strategy
Strategic thinking and strategic planning; Analyzing an industry; Developing strategic business plan; Assessment of organizational strength and weaknesses; Analysis of opportunities and threats; Scanning internal and external environment; Formulating functional, corporate and international level strategies; Evaluation of alternatives; Strategic decision making; Managing strategic changes and Strategic control. (3 credits)
Prerequisites: MGT 301, MKT 301, MSC 301, FIN 301, BUS 321
MGT 421: Leadership: Theory and Practice
A study of the theory, principles and practices of leadership. Topics include basic human behavior pattern, leadership theories and styles, types of leadership, team building and team management. (3 credits)
Prerequisites: MGT 301
MGT 422: Compensation Management
Process of developing a pay level and pay structure; Designing an effective pay systems; Types of pay systems; Administering a pay systems; Issues in administering a pay systems; Employee benefits, Perquisites, Benefit administration; Deferred compensation and Controlling benefit costs. (3 credits)
Prerequisites: MGT 301
MGT 423: Training and Development
Learning and behavior; Teaching and training methods; Audio-visual aids; Programmed learning; Training and development function; Training strategy; Organizations of the training department; Training needs assessment; Designing training programs; Evaluation of training programs; Organizing conferences, workshops and study groups; Technical training; Training follow-up; Theory and practice of career development. (3 credits)
Prerequisites: MGT 301
MGT 424: Industrial Relations
An overview of Industrial Relations; A profile of Bangladeshi Workers; Characteristics and Problems of Trade Unions in Bangladesh; A profile of Bangladeshi Employers; Functions of various bodies such as Bangladesh Employers' Association; Industrial Conflict; Collective Bargaining; Employee Discipline and Grievance Procedure; Participative Management and Industrial Democracy; ILO; Different Labour Laws of Bangladesh. (3 credits)
Prerequisites: MGT 301
MGT 425: Manpower Planning and Forecasting
Forecasting Human Resource Requirements, Forecasting Human Resource Availability, Planning & Implementing Human Resources Programs to Balance Supply & Demand, Downsizing, Planning Model, The Nature of Human Resources Planning, Human Resources Planning Evaluation, Human Resource Information System, and System approach to annual manpower planning exercise. (3 credits)
Prerequisites: MGT 301
MGT 426: Change Management
Fundamentals of change; Why Change Happens; Obstacles to Change; Planning for Change; Facilitating through change; Handling Resistance; Change Communications; Managing the New Beginnings Phase. (3 credits)
Prerequisites: MGT 301.
MGT 427: Strategic Human Resource Management
Managing HRM; HRM functions in organizations; What is Strategic HRM? HR planning, recruitment and selection; Managing of Training and Development; Performance Management and Appraisal; Motivation; Compensation and Benefits; Employee Relations-Rights of Management and Workman; Worker issues such as grievance, absenteeism, probation, etc.; Legal Aspects of Employment in Bangladesh. (3 credits)
Prerequisites: MGT 301
MGT 431: Industrial Psychology
Concept, importance and scope of Industrial Psychology, Individual and situational differences in behavior-causation of behavior, perception, learning, feelings and emotion, personality, perception, Employee selection, Personality and Interest factors, Employee evaluation, Employee training, Compensation and promotion of employees, Employee turnover, Absenteeism, Morale, Industrial Accidents, Safety and Fatigue, Industrial counseling. (3 credits)
Prerequisites: MGT 201, MGT 301
MGT432: International and Comparative HRM
International Human Resource Management (IHRM) will provide the students a broad guide on how to manage employees in local and internal contexts. The course will also aim to clarify the process of internationalization, with a particular focus on the transnational firms around the world. The learners will also get the traditional strategies for internationalization and how such strategies get executed through human resource management (HRM). Students will develop an understanding of international HR issues, design compensation and reward of multi-cultural workforce, international business structures and processes and international assignments and motivation. The course will help the students to compare and contrast local versus MNCs’ operations to learn to adapt businesses to suit local needs and global challenges as well.
Prerequisites: MGT301
MGT433: Conflict Management and Negotiation Tactics in Workplace
The course intends to equip students with the knowledge of essential toolkits to deal with conflict and negotiation within an organization. The core focus of the course is to provide a systematic introduction of concepts, theories, and practices in the context of enhancing students’ understanding of conflict and negotiation related situations in an organization. The course emphasizes on covering strategies for the students to undertake value-creating approaches in dealing with conflict and negotiation situations to fulfil the needs of today’s dynamic business environment.
Prerequisites: MGT301
MGT434: Performance Management
The course includes performance management concepts and theories in relation to the developing and developed economies. The course accommodates principles of performance management and appraisal issues. The students will learn key processes of performance management. The course also clarifies the process of assessing and reviewing performance throughout the year with the aim of improving performance. The learners will also be able to learn various performance management roles, 360-degree feedback and administration. Moreover, this course provides the students with a comprehensive end-to-end KSA transformation and enlightens them thoroughly about these mechanisms of real corporate scenarios.
Prerequisites: MGT301
MGT435: Occupational Health, Safety and Employee Well Being
This course aims at enabling human resource managers to ensure employee welfare and wellbeing at work. Through a combination of legal, technical, and evidence-based knowledge on occupational health, safety and well-being, this module focuses on the required expertise and know-hows of developing an effective and sustainable safety and well-being policy, aimed at improving the quality of people's lives, within and beyond organizational work hours. The course content will help managers to prevent work-related illness and stress, and understand how the workplace environment can affect employee wellbeing, both in the short and long term.
Prerequisites: MGT301
MGT436: Managing Culture, Organizational Change and Innovation
This course offers an opportunity to discuss and apply principles, tools, and methods to successfully implement Cultural, Organizational and innovation change. The use of multiple perspectives to assess organizational performance ensures that students are not trapped by “one-best-way” approach to implement change within the organization. Topics discussed in this course include: strategies to design, implement, communicate and sustain change; techniques for mapping and assessing when and where change is needed in an organization; organizational development techniques; as well as barriers and enablers to fostering an environment conducive to change and innovation.
Prerequisites: MGT301
MGT437: Human Resource Analytics and Applications
This course introduces students to the theory, concepts, and business application of human resources research, data, metrics, systems, analyses, and reporting. The student will develop an understanding of the role and importance of HR analytics, and the ability to track, store, retrieve, analyze and interpret HR data to support decision making. The student will use applicable benchmarks/metrics to conduct research and statistical analyses related to Human Resource Management, and will prepare reports to present findings and recommendations.
Prerequisites: MGT301
MGT480: Business Strategy
Unlike other business courses that concentrate narrowly on a particular function or piece of the business—accounting, finance, marketing, production, human resources, or information systems, strategic management is a big picture course. It cuts across the whole spectrum of business and management. The center of attention is the total enterprise–-the industry and competitive environment in which it operates its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. The course entails: Strategic thinking and strategic planning; Analyzing an industry and developing strategic business plan while assessing the environmental opportunities and challenges to Manage strategic changes and control.
Prerequisites: BUS221, BUS232, BUS301, FIN301, MGT301, MKT301, MSC301, MSC321
MARKETING
MKT 201: Principles of Marketing
A survey course of the basic principles of marketing and key decision areas; product, promotion, distribution and pricing. (3 credits)
Prerequisites: BUS 101
MKT 301: Marketing Management
Marketing philosophy and concept; Marketing environment; Consumer behavior process; Elements of marketing mix; Market segmentation and positioning; Pricing considerations; Promotion; Channel of distributions; Marketing ethics; Extended marketing and Relationship Marketing. (3 credits)
Prerequisites: MKT 201, MGT 201
MKT 421: Introduction to Consumer Behavior
Consumer and Institutional buying behavior model; Classification of consumers; Learning and perception; Consumer adoption and diffusion process; Purchase behavior; Purchase decision process; influences of environmental factors; Classification of situation; Consumer movement and consumerism; Consumer and price; Alternative decision making; and Marketing and consumer behavior. (3 credits)
Prerequisites: MKT 301
MKT 422: Selling and Salesmanship
Creative selling process; Sales planning and Managing field sales; Training and development of sales representatives; changing environment of sales management and Selling and promotion. (3 credits)
Prerequisites: MKT 301
MKT 423: Brand Management
Concept of branding; Advantages and implications of branding; Scope of brand management; Responsibility of a brand manager; Product portfolio analysis; Branding policy and strategy; New brand development; Price and Non-price competition; Distribution of brands and economics of branding. (3 credits)
Prerequisites: MKT 301
MKT 424: Advertising
Definition and functions of advertising; Classification of advertising; Economic impact; Advertising and the marketing mix; Message development, layout and copy writing; Advertising media and media planning; Outdoor advertising; Non-traditional advertisement; Advertisement agencies; Non-media advertising and Social, legal and ethical aspects of advertising. (3 credits)
Prerequisites: MKT 301
MKT 425: International Marketing
Theories of international trade; International marketing environment; Modes of international trade; International market place; Entry strategy; International marketing research; Formulation of international marketing strategy: product, promotion, price, logistics and distribution; International marketing of services; International marketing organizations; Global linkages and domestic policy repercussions. (3 credits)
Prerequisites: BUS 301, MKT 301
MKT 426: Basic Marketing Research
Definition; Scope and use of research; Types of research; Scientific methods; Type and source of information; Research methods; Methods of collecting data; Measurement and Designing data collection instruments; Field operation; Data summarization; A (univariate, bivariate and multivariate) and interpretation of findings; Presentation of and Use of research findings. (3 credits)
Prerequisites: MKT 301, BUS 302
MKT 427: Retailing
Retailing environment and its socio-economic importance; Retail organizations; Location analysis, planning and control; Store layout and design; Merchandising; Personal and non-personal selling; (3 credits) Pricing; Promotion management. Retail market audit; Trends in retailing; Standardization of retailing services.
Prerequisites: MKT 301
MKT 428: Strategic Marketing
The course deals with formulation, implementation and control of marketing strategies and involves scanning of business environment with a focus on key marketing issues and an appraisal of the management of marketing functions. The course discusses marketing strategy, defining and analyzing markets, market segmentation, analyzing competition, market targeting and positioning strategies, marketing strategies for selected situations, planning for new products, product portfolio strategy, designing effective marketing organizations, marketing strategy implementation and control and other relevant topics. (3 credits)
Prerequisites: MKT 301.
MKT 429: Business Logistics
Business Logistics: meaning and scope; Elements of logistics functions; Marketing forecasting; Order processing; Inventory planning and control, Traffic functions; Warehousing; Cost analysis; Impact of packaging; Service constraints and Customer services planning and control. (3 credits)
Prerequisites: MKT 301, MSC 301
MKT 431: Services Marketing
Prepares students to be effective executives in a services economy; specific strategies for marketing intangible products and improving quality of service; nature and characteristics of services and the success factors in services marketing. (3 credits)
Prerequisites: MKT 301.
MKT 432: Channel Marketing
Understanding of channels management, with a specific emphasis on one direct marketing technique, electronic commerce. Distribution fits into the total marketing picture, Use of distribution channels as a strategic tool, electronic commerce as a channel option. (3 credits)
Prerequisites: MKT 301.
MKT433: Integrated Marketing Communication
This course emphasizes the students’ knowledge and practices on all the components of marketing and promotional tools used for products and services. The emphasis is given on ways to analyze and create an effective communication campaign by using value-based IMC concepts adopting modern technology. The course will provide students with a thorough understanding of advertising as a major promotional tool as well as other contemporary communication tools used to successfully promote a brand. This course will examine the process by which integrated marketing communications programs are planned, developed, executed, and measured. To prepare the students to become 21st century change makers, the method of teaching will contain presentations, cases, and real advertising experiences as per the feedback from the relevant IMC field.
Prerequisites: MKT301
MKT434: Customer Relationship Management
As industry drive toward technological revolution and customer satisfaction model is on the verge of reshuffle, companies see Customer Relationship Management as a vital business strategy to stay afloat in the competitive advantage game. CRM integrates internal and external networks to create and deliver value to the target audience by achieving organizational objectives too. It examines the role that stakeholders play in shaping relationships with actual and potential customers. As business platforms are being constantly redesigned with online offline product access- the application of the course knowledge is of prime importance for the marketing graduates of today.
Prerequisites: MKT301
MKT435: Marketing Analytics
Today, data is transforming businesses and industries. It is a challenge for companies to handle and interpret the myriad of data they are getting about customer choices. Organizations and professionals who are familiar with the use of analytics have an edge in their businesses and career respectively. This course is an introduction to marketing analytics that will equip students with the knowledge of various tools required to develop marketing insights from empirical data relevant to major issues of Marketing. The course will focus on a hands-on learning approach in which students will apply the tools of Marketing Analytics in practical business situations.
Prerequisites: BUS232, MKT301
OPERATION MANAGEMENT
MSC 141: C Programming for Business
C Programming for Business is geared for students with no programming experience. Sensibly organized, it explains concepts in a clear, understandable language supported by many fully worked out examples, highlights important definitions, concepts and rules. This course teaches the students how to install and configure a compiler, edit, compile and execute a program, handle user input and output, use arrays and structure, apply control flow structures etc. This course includes a compulsory laboratory work each week. (3 credits)
Prerequisites: CSE 101
MSC 142: Visual Programming for Business
Introduction to and use of Program Development, top down structured programming, step-wise refinement and program correctness are included in this course. The application of these programming techniques to form logical solutions to business data processing problems using a high level symbolic programming language is covered. Topics for this course are VB objects, VB events, data type, string operators, VB IDE, control frame, error handling, OOP with VB, windows common controls, GUI design, DLL, VBA, windows API, multimedia and multithreading. (3 credits)
Prerequisites: CSE 101
MSC221: Computer Applications in Business
Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision-makers. The objective is to improve the timeliness and quality of inputs to the decision process. BI (Business Intelligence) is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions.
Prerequisites: MAT101, STA101
MSC 301: Production-Operations Management
Introduction; Operations strategies; Forecasting; Manufacturing policy decisions; Production system; Plant location factory layout; Production planning and control; Product design & development; Job design; Work Study; Time and motion study; Materials management; Production and service scheduling; Quality control and inspection; Purchasing and inventory control and Maintenance management. (3 credits)
Prerequisites: MAT 101, ECO 202, MGT 211
MSC321: Management Information Systems
This course will equip students with the overview of information systems, how it is created, developed, managed and applied in the arena of business community. Prior knowledge on basic understanding of how computers work is needed. Topics to be covered are computer & information processing; information systems; software, hardware and telecommunications; office automation; computer security & disaster planning; ethical & social issues in information systems.
Prerequisites: MSC221
MSC 421: Productivity Management
Concept of productivity; Productivity in Manufacturing and Service Sector; Measurement of Productivity; Long vs. Short Term Productivity; Reasons for Low Productivity; Measure to Improve Productivity; Developing a Productivity Orientation in the Organization; Sectoral and National level Productivity and Productivity Movement. (3 credits)
Prerequisites: MSC 301, BUS 321
MSC 422: Total Quality Management
Develops an understanding of quality concepts at all levels of business. Topics include: Meaning and Measurements of Quality; Concept of Total Quality Management; Management Approaches and Techniques For The Monitoring and Improvement of Product and Process Quality; Developing Standards for Quality of Product, Process and Service; Developing A Corporate Orientation For TQM. (3 credits)
Prerequisites: MSC 301
MSC423: Introduction to Supply Chain Management
The increasing competitive trend in the global market has increased the need for providing quality products to their target markets with reasonable prices. To achieve this goal synchronization of the flow of producing products or generating services and delivering them to customers are essential. This course addresses various basic functional areas of the supply chain management and would facilitate students with the tools/techniques used in making optimal decision on this topic.
Prerequisites: MSC301
MSC 424: Operations Research (Quantitative Methods for Decision Making)
Basic operations research concepts and techniques for managerial decisions including linear programming, network problems, decision analysis, and computer implementation of these models to solve practical problems. (3 credits)
Prerequisites: MSC 301, BUS 302
MSC 425: Materials Management
Concepts of Modern Material Management; The Store Functions; Storage Methods; Warehousing; Purchasing Management; Control of Quality and Supply Sourcing; Terms and Conditions of Purchase; Receiving, Inspection and Distribution; Budget Control; Production Control; Principal of Stock Controls; Interfaces of Physical Distribution Management. (3 credits)
Prerequisites: MSC 301
MSC 427: Operations Planning and Control
An analysis of the planning and control of materials as they flow within an organization; topics include production planning, materials requirement planning (MRP), capacity management, master production scheduling and just-in-time techniques. (3 credits)
Prerequisites: MSC 301
MSC 428: Managing Process Improvement
Examines process reengineering and quality management for manufacturing and service organizations. Topics covered include process flow and waiting line analysis, quality by design,
service/quality guarantees, team problem solving tools, Malcolm Baldridge National Quality Award criteria and statistical process control. (3 credits)
Prerequisites: MSC 301
MSC 429: Service Quality Management
Study of strategic and tactical issues concerning services in both service and manufacturing industries. Topics include: service process reengineering, performance measurements, service/quality standards and employee empowerment. (3 credits)
Prerequisites: MSC 301
MSC 431: Operations Design and Logistics System
Managing systems of people and technology to create capabilities in operations. Emphasis is placed on new approaches to managing operations and logistics that promise strategic advantaged. (3 credits)
Prerequisites: MSC 301
MSC433: Lean Six Sigma
Lean Six Sigma is a technique that relies on an integrated team effort to advance performance by systematic removal of various kinds of wastes. It combines lean manufacturing and six sigma to eliminate eight kinds of wastes: defects, overproduction, waiting, non-utilized talent, excessive transportation, inventory and motion, and extra-processing. In order to successfully implement Lean Six Sigma, a combination of tools and techniques from both the Lean manufacturing and the Six Sigma are used. This course introduces these tools and techniques such as Just-in-time (JIT, kaizen), Vendor-Managed Inventory (VMI), value-stream mapping, line balancing, and visual management.
Prerequisites: BUS232, MSC301
MSC434: Green Supply Chain Management
The purpose of green supply chain management is to integrate environmental thinking into supply-chain management. The central concepts associated with green supply chain management are 1. green purchasing and procurement of eco-friendly products and services, 2. green manufacturing processes having relatively low environmental impacts, 3. green distribution with environmentally friendly packaging and logistics, 4. eco-friendly reverse logistics for recycling and remanufacturing, 5. proper disposal of E-waste-waste, associated with used electronic devices and discarded household appliances. To design and to implement a nature-friendly supply chain will help, in the long run, the planet, consumers and companies. This course is designed to introduce these green ideas to students in detail and the ways of their implementation in practice.
Prerequisites: BUS232, MSC301
MSC435: Sustainable Procurement and Outsourcing
Sustainable procurement means making sure that the products and services we buy are as sustainable as possible, having the lowest environmental impact and most positive social results. Outsourcing is the process of buying goods or services from an outside supplier. Strategic outsourcing can be thought of as managing a firm’s external resources in ways that support the long term goals of the firm. In an effort to save money, many firms have been developing successful outsourcing strategies to outsource the entire purchasing function. The intention of this course is to introduce the modern concept of outsourcing and the process of developing strategic outsourcing to students.
Prerequisites: BUS232, MSC301
MSC 441: Introduction to Electronic Commerce
This is an introductory course that examines all facets of Internet commerce. Topics covered include creating and marketing products on the Internet, electronic money and third party use of the Internet for creating management information systems. (3 credits)
Prerequisite: CSE 371
MSC442: Information Technology
History of computers and communication; IT in the modern world: its impact on individuals, organization, society; Hardware and Software for IT; Use of IT in business decisions; the future of IT: Social considerations, privacy, information overload, etc. (3 credits)
Prerequisites: CSE 371
MSC 443: Applied Database Management
Objectives of database management; Sources of data; Data models; Database design; Data storage and access methods; Data base administration function; Data base system's life cycle; fourth generation programming languages, data integrity, security, and privacy. (3 credits)
Prerequisites: CSE 371
MSC 444: Systems Analysis
Modern information systems; Systems concept; System Development life cycle; Structured methodologies; Systems analysis tools and techniques; Data flow diagram; Entity relationship diagram; Prototyping; Simulation techniques; Data dictionary; data collection techniques; Application of systems and models in practical problem solution. (3 credits)
Prerequisites: CSE 371
MSC 445: Management of Information Systems
Use of computers in organization; Organizing and staffing the information system functions; Contingency Management & the MIS function; Planning and administration; control and evaluation; Technology trends and implications; Computer capacity planning; Managing systems Development; Hardware and Software acquisition. (3 credits)
Prerequisites: CSE 371
MSC 446: Marketing on the Internet
This course examines the integration of the Internet in an organization's marketing strategy. Topics include, goals for online marketing, customer communications, interactive Internet pages, and customer service issues. (3 credits)
Prerequisite: CSE 371
MSC 447: Technology Fundamentals of Electronic Commerce
This course examines the technological basis of electronic commerce. The computer-based network enabling electronic commerce is the focus. Data and voice networks, Internet and telephony, bandwidth, architecture, software strategies, the Internet and World Wide Web supplier industries will be discussed with relevance to e-commerce implementation planning. (3 credits)
Prerequisite: CSE 371
MSC 448: Management of Online Business
A project course in which students prepare a proposal for launching a new product or service on the Internet that will include a complete strategy for an online business. (3 credits)
Prerequisite: CSE 371
MSC 449: Business Data Communication
This course provides students with an understanding of business data communications from technical, managerial and applications perspectives to improve business performance. Topics include: The technical concepts of data communications and network designs and how they relate to contemporary computer end-user environments. The incorporation of the systems approach for understanding, designing, managing, securing, and implementing data communication networks. Analyzing and designing data communication networks for various business situations. Communication Media. Network analysis tools and techniques. Data communication strategies. (3 credits)
Prerequisite: CSE 371
MSC 451: Local Area Network Administration
In this course, students will receive a thorough overview of the installation, management, maintenance and utilities of local area networks. Topics include: An understanding of the responsibilities, tools, and technologies assigned to the Local Area Network administrator. Review of different network operating systems that meet the needs of small business, professional offices, workgroups and departments. Emphasis will be placed on operating systems that support simultaneous access from workstations while providing access to shared disk storage, memory, and interconnected LANs. (3 credits)
Prerequisite: CSE 371
MSC 452: E-Commerce Programming
The course deals with technical aspects of e-commerce. Students will learn to design, build and maintain a complete e-commerce Web site. Topics include: E-Commerce modelling. Designing and implementing a Web site that meets user requirements. Maintaining and setting Web servers. Multi-tier Web architecture. Database servers. Accessing remote databases. Shopping cart fundamentals; Commerce server; Advertising on the Web. E-cash and electronic payments. Internet security and encryption. (3 credits)
Prerequisite: CSE 371
MSC453: Distributed Information Systems for Business
The goal of this course is to introduce a design and implementation study of distributed information systems, where data, computation, and resources are distributed across a network. We will study several internet-based applications that illustrate good distributed systems design.
Prerequisites: BUS232, MSC321
MSC 454: Managing e-Commerce Projects
This is an exciting, unique course that will focus on the principles of strategic management as applied to e-business. The course is designed to provide the students with a series of real-world tools that will assist in the analysis of various kinds of business problems and opportunities.
This course will teach the concepts of strategic management through readings and cases that simulate the decision-making problems that management professionals face. The basic objective is to introduce students to planning and strategy formulation concepts, and to the complex problems involved in managing a company in today's technological society. The course emphasizes the interrelationships of a firm's internal and external environment, and the careful crafting of strategy to solve current or future situations. Define what strategic management is. Understand strategy as applied by technology-based companies today. Apply analytical and critical thinking skills used in internal and external analysis. Effectively implement analytical tools such as SWOT, GAP, Porter's Five Forces model, or others, in the strategic planning process. Effectively prepare executive briefings related to analysis of a company's situation. (3 credits)
Prerequisite: CSE 371
MSC 455: Java Programming for the Internet
Intended for students in Arts, Business and Science interested in pursuing further courses in computer sciences. The course will cover algorithm design and programming techniques using Java with applications and applets related to real-world examples. An introduction to the World Wide Web and HTML included. (3 credits)
Prerequisite: CSE 371
MSC 456: E-Commerce Infrastructure
Information Technology (IT) in a global business environment explores information systems and technology issues from a global perspective. This course focuses on the basic infrastructure required to conduct electronic commerce. The following topics will be discussed: Internet Technologies: Protocols, network structure, Actress methods and routing. Data Network Support: ISDN, ADSL, fibre to home, broadband Actress, ATM and frame relay. Software Methods: Mark-up languages, SGML, HTML, XML, objects, middleware and UML. Security: Encryption, digital signatures and public key infrastructure. Examples include SSL, SET and VeriSign. Payments: Invoicing, settlement, credit cards, clearance, industry players (Visa/Mastercard, banks, device providers), server-side encryption, automated cash gateway, SET standards and cash standards. Business Models: Business-to-business, business-to-consumer, business-to-administration, brokerage, seller-driven and buyer-driven markets and agents. m-Business: Why m-Business, wireless Actress and short range wireless connectivity technologies. (3 credits)
Prerequisite: CSE 371
MSC 457: E-Commerce Risk and Security Management
This course investigates the inherent insecurities of e-Commerce and approaches the risk and security management aspects. The following topics will be covered:
Identifying the inherent insecurities of e-commerce. Risk management techniques to evaluate e-commerce risks and threats. Responding to threats through designing controls and security measures. Determining the boundaries of risk analysis. Securing digital products, services and information being transmitted across electronic networks. Ensuring confidentiality and integrity and establishing the authenticity of entities with which business is done. Reliability of third parties, such as Internet Service Providers (ISPs). Computer crime characteristics and techniques. Assuring continuation of Internet/e-Commerce facilities through disaster recovery procedures. (3 credits)
Prerequisite: CSE 371
MSC 458: Cyber law
This course will cover the legal issues surrounding electronic commerce, multimedia and the Internet. Practical information as to how the business world is handling or should be handling key electronic issues such as intellectual property, including Web sites, domain names, privacy and consumer protection will also be discussed. Topics include: Introduction to Cyberspace and modes of regulating it. Jurisdiction over commercial Web sites. Jurisdiction as to tortuous or criminal Acts on the Internet. Legal regulation of harmful speech in Cyberspace. Legal ramifications of filtering technologies. Spam. Legal protection of personal data on the Internet. Pros and cons of stronger privacy rules for Cyberspace. Legal regulations of encryption technologies. Cyber crimes. (3 credits)
Prerequisite: CSE 371
MSC 459: Designing Web Usability
This course aims to provide an introduction to designing Web usability. The concepts introduced in this course will concentrate on dynamic content and on what the user sees, rather than how the content is generated. Topics include: Common Problems in Web Design Planning a site; Cover site design; Page layout; Content design; Principles of Usability; Simple Usability Techniques; Designing Effective Navigation; Accessibility; Browser and Platform Issues; Using Browser Detection Scripts; Providing an introduction to general design principles and cognitive principles that are relevant to Web design. Issues of electronic document management will be discussed in the context of electronic business processes. (3 credits)
Prerequisite: CSE 371