Salient Features of Our EMBA Program:
- One of the most conveniently located campuses in Dhaka City, equipped with state-of-the-art facilities.

- Suitable evening & weekend classes for the professionals

- Specialization/concentration in one or more areas of Accounting, Finance, Marketing, HRM, Operations & Supply Chain Management, Entrepreneurship and Information Technology Management

- Classes are conducted by the finest academics and experienced business professionals

- Industry-driven cutting-edge curriculum & pedagogy

- Opportunity to build network with the seasoned professionals from industry and senior academicians

- Generous scholarships and tuition fee waiver options.  
 

Graduates of the BBS EMBA program have attained significant success in several professions, utilizing their improved skills and expertise to flourish in leadership positions across industries. Numerous individuals have attained high roles in prominent multinational organizations, including Chief Financial Officers, Marketing Directors, and Operations Managers, while others have pursued entrepreneurship, establishing successful startups that exert a global influence. Our BRAC Business School’s EMBA alumni network comprises executives who have revolutionized their organizations, spearheaded innovative initiatives, and penetrated new markets. Their accomplishments underscore the program’s dedication to provide students with the strategic and analytical competencies essential for success in the contemporary corporate landscape. 

What our alumni say about BBS EMBA program:
“My EMBA from BRAC University ignited the spirit in me to pursue my inner self as a public speaker to encourage and motivate others. The skills and learnings that I attained from this degree have helped my career engagements”.

Ms. Farah Sharmeen Aolad
BBS Adjunct Faculty Member
& Former Country Public Affairs, Communications & Sustainability Head
The Coca-Cola Company, Dhaka, Bangladesh.
BRAC University BBS EMBA Class of Spring 2016

“Joining this program was a well-timed decision for me. The program is modern, resourceful and pragmatic. It helped me to stretch my multi-tasking capability in a very demanding situation”.

Mr. Shiblee Shakik Ahmed
Former Head of Marketing
Mobile Devices & Services – Emerging Asia
Microsoft Bangladesh Limited
BRAC University BBS EMBA Class of Fall 2013

In pursuit of ongoing internationalization, BRAC Business School (BBS) has established significant collaborative agreements with various esteemed national and international institutions and organizations.  It has initiated partnerships with respected foreign colleges and organizations. Here are the list of partnering academic institutions and corporations with BBS: 
 

Students Placement Office: Office of Career Services and Alumni Relations (OCSAR)

OCSAR facilitates the transition of students efficient & effective into their professional life which will ultimately lead to successful careers for them. In keeping with students’ needs and developments in the professional world. The career service helps students and graduates set clear career paths and realistic goals. Services provided by the Office of Career Services and Alumni Relations (OCSAR):

- Professional Skills Development Program (PSDP)
- Internship placement
- Job placement
- On-Campus recruitment session
- Career and networking session
- Career fair
- Career counseling
- Help furnishing CV & cover letter  
 

Curriculum Structure
Students are required to complete a minimum of 13 courses (subject to the course waiver policy) for successful completion of the EMBA Program. The standard duration of the EMBA program is 2 years (4 Semesters). However, one may complete the graduation requirements within a slightly shorter or over a longer period – depending on the credit waiver received and the chosen course loads. The overall structure of the program is given below:
Course Categories

*Students may be waived 1 – 4 foundation courses depending on their previous academic records. In such case, the total number of courses may reduce. Thus, a student must take a minimum of 13 courses and may require a maximum of 17 courses to complete their degree. 

** 5 courses are 3 credit-hour courses and 4 are 1.5 credit hour courses

*** Students may opt for double major option or no major option.

 Detail structure of the program

A.    Program Flow (Year/Level/Semester/Term wise distribution of courses)

Recommended Course Sequences 

 * 1.5 Credit-Hours courses

Semester-wise Recommended Course Sequences with Prerequisite Course list

FOUNDATION COURSES

ACT701: Accounting for Managerial Planning and Control
The course primarily focuses on harnessing the skills and ability of learners to understand the sophisticated language of accounting and its key components. In particular, the course will build a strong foundation for the learners to boost their skills by enabling them to analyze financial statements to deal with strategic options more effectively for their business units. Additionally, the learners will be able to take away highly relevant skills in areas such as budgeting, products, and service costing to make decisions effectively for making the organizations sustainable. (3 credits)
Prerequisites: None

BUS702: Communications Strategy for Business Leaders
The primary objective of this course is to introduce learners to the various forms of written and oral communication that are helpful and, in most cases, necessary in real-life business situations or in our professional lives. Mainly focus will be on the contemporary aspects of business communication, in the work-place in particular, and businesses in general. A brief look at the theory of communication will also be considered and then the study rapidly would drill down to the practical details and essentials of business communication. This means the course will cover business writings such as business letter and memo writing, persuasive message writing and examine what sort of tone, language, style and format should be adhered to whilst doing so. (3 credits)
Prerequisites: None

MSC703: Applied Quantitative Analysis for Business
This course intends to develop students’ understanding of systematic data analysis. Students will learn the fundamentals of probability, regression analysis including their interpretation, model formation, and various other statistical methods and techniques for better business decisions. Students will master applying statistical tools in a typical business addressing problems related to operations, finance, and marketing. (3 credits)
Prerequisites: None

BUS704: Economics for Managerial Decisions
This course demonstrates the applications of micro and macroeconomic principles to managerial decisions. The microeconomic study focuses on the economic foundations of business strategies whereas, macroeconomics focuses on the external economic environment including regulatory and international trends and issues. The students will learn how economic analysis can be applied to general management problems. (3 credits)
Prerequisites: MSC703 Applied Quantitative Analysis for Business
CORE COURSES

MGT701: Leadership, Sustainability and Organizational Behaviour
The focus of this course is to provide a thorough understanding of what is involved in leading a global company. Using lectures, discussions, case studies, and team projects, you will be introduced to executive leadership, corporate governance, and strategic issues. Students will be taught how to evaluate sustainability through various lenses, including shareholder, marketing, operations, strategy, employee, and global perspectives. (3 credits)
Prerequisites: None

MGT702: Managing Human Capital
Managing Human Capital --- This course introduces the critical role that the HR (Human Resource) or HC (Human Capital) function plays in gaining the commitment, competence and capability of an organization's workforce. Human capital management (HCM) transforms the traditional administrative functions of human resources (HR) departments—recruiting, training, and payroll, compensation, and performance management— into opportunities to drive engagement, productivity, and business value. Major topics include evaluation and assessment of human resources, calculating return on investment for HR development, understanding how to optimize cost of labor and increase profitability while maintaining good employee relations, assessing long term and short-term HR needs and investing in development of competencies etc. Part of the course examines the architecture of HR systems which include: talent management; workforce planning; recruitment; selection; education, training and development; performance management; reward and recognition; and succession planning. A case-based course, that requires teamwork and individual introspection, it explores current and critical challenges in managing human capital in our world. (3 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

MKT701: Marketing Principles, Strategies and Practices
Marketing drives firms’ growth and social and economic sustainability. Marketing helps understand how customers think and behave in a certain way and why. The growth of MNCs and the introduction of digital technologies and online platforms have dramatically advanced marketing practices globally. This course introduces the structure and functions of marketing systems in the firm, economy, and society and includes definitions, marketing environment analysis, target market analysis, marketing mix strategies, digital and social media marketing, and contemporary marketing issues. Students will be able to understand marketing theories, consumer behavior models and mix strategies and reflect on various marketing cases. (3 credits)
Prerequisite: MGT701 Leadership, Sustainability and Organizational Behavior

FIN701: Managerial Finance
This course focuses on the basic concepts and tools and techniques of Financial Management. Special emphasis is given on integration of the concepts of Financial Management into a total systems approach to rewarding financial decision-making, in an ethical manner. Major topics include financial environment; time value of money; risk-return trade-off; financial analysis; valuation; basics of financial forecasting, capital budgeting, cost of capital and capital structure. This course is designed to cover all these essential elements of managerial knowledge and expertise. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control and MSC703 Applied Quantitative Analysis for Business

OPN705: Operations and Supply Chain Management
This course focuses on the cutting-edge topics in operations, value chain, and supply chain management to gain a significant competitive advantage and deliver superior value. Topics include - process design and execution, lean operations, quality management, inventory control, supply management, and introducing project management. Students will master these contemporary and effective tools and techniques to successfully manage the complex operation processes of 21st-century’s competitive global businesses. (3 credits)
Prerequisites: MSC703 Applied Quantitative Analysis for Business
BUS710: Management of Cross-cultural Environment & Innovation
This course introduces students to issues in international business and exploration, identification, and analysis of environment facing firms in international arena; problems in planning, implementing, and controlling activities such as choosing foreign associates, selecting plant location, and dealing with labor, structure, legal constraints, and trade problems. Students are introduced to international finance, economics, and marketing, International organizations and regulatory bodies. Emphasis will be given on problems of adaptation to different sociological, cultural, legal, political, and economic environment. (1.5 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

BUS711: Business Ethics, Corporate Governance & Social Responsibility
This course is concerned with collective action problems among dispersed investors and the reconciliation of conflicts of interest between various corporate stakeholders. It focuses on ethical issues and professional challenges encountered in business, including corporate social responsibility. The course discusses such issues as the role and responsibility of owners, the role and responsibility of boards, executive compensation, internal control and disclosure of governance arrangements. It also incorporates various corporate governance codes that public companies can or have to follow. The purpose of this course is to give an overview of theories, empirical evidence as well as regulations related to corporate governance, ethics and CSR. (1.5 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior
MIS715: Business Analytics for Decision Making
This course will enable you to gain knowledge and develop skills in business data analytics. It focuses on the uses of data analytics techniques within business and management contexts, using contextually relevant software, tools, and techniques to make smart and data driven decisions. The course will emphasize how the appropriate use of analytics can create a competitive advantage for the organization. (1.5 credits)
Prerequisites: MGT701 & MSC703

MIS716: Information System & e-Business Management
The course takes management rather than a technical approach to the material presented. As such, it should be of use to students of general management interested in information technology and to students of information technology interested in management. (1.5 credits)
Prerequisites: MGT701 & MSC703

INTEGRATIVE/CAPSTONE COURSES

MGT775: Global Corporate Strategy & Sustainability
This capstone course provides students an understanding of firms’ operative environment and helps them develop the skills for framing strategies to gain sustainable competitive advantage. Students will learn the approaches that lead to a firm’s achievement of strategic goals and objectives by integrating the ethical and social responsibility considerations—within a competitive context. This course emphasizes both the dynamics and the global aspects of strategic management. The course will blend theory and practice, with an emphasis on teamwork and real-time case analysis. His course includes strategic audit report in the learner’s own organization. (3 credits)
Prerequisites: All core Courses

CONCENTRATION/MAJOR COURSES
Accounting
Mandatory for Major:

ACT751: Advanced Financial Accounting
The course will build on knowledge obtained in the core Accounting module of ACT701 to explore some of the more complex and controversial areas of financial reporting. The purpose would be to develop a critical understanding of conceptual issues in financial accounting as well as to enhance technical and analytical skills. The course will cover the advanced analysis and interpretation of the annual report, some of the more complex accounting standards not addressed in earlier modules, and current issues in financial reporting. Students are also introduced to accounting for capital reconstruction and the importance of accounting narratives and imagery in annual reports. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control
Electives for Major:

ACT720: Strategic Cost and Management Accounting
The course covers strategic cost and management accounting practices for the learners to apply across different areas of a firm. The emphasis of the course is placed on measuring and evaluating cost methods to make decisions and evaluate performance. To hone the managerial skills of the learners, the course explores contemporary cost and management accounting topics to design and implement strategic, marketing, and value-added models for modern organizations. Different case studies related to different industries and decision contexts will be covered to enhance the managerial knowledge of the learners. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT752: Accounting for Performance Management
The course develops an understanding of the strategic issues and applied tools pertaining to strategic management accounting. The focus is on making well-informed decisions and obtaining insights into financial analysis and managerial decisions to make appropriate decisions for the organization. The contents of the course cover key areas that are essential for a manager to overcome challenges when faced with a complex and dynamic business environment. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT753: Accounting Information Systems
The course intends to equip students with an overall knowledge and understanding of accounting information systems (AIS) and the implications of AIS in contemporary businesses. The course explores the applications of AIS in businesses to support strategic and operational decision-making activities. The course also focuses on information systems documentation maneuvers and the way AIS are applied to record and process business transactions for making informed decisions. Additionally, the course also provides hands-on experiences of accounting-based software for the students to deal with the digital business world. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT754: Taxation
Every individual is affected by the tax system of the country one way or another, without even realizing it. Corporate tax issues must be considered in nearly all key business decisions because of the complexity and comprehensiveness of the Bangladesh tax system. This course aims to provide the students with the basic ideas regarding taxation concepts and ways of computing taxes from different sources as per the provisions of Bangladesh Income Tax Ordinance 1984, and the updated Finance Act. The key focus of the course is on developing skills and knowledge necessary to calculate income taxes accurately for individuals, businesses and corporations. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT755: Auditing
This course on auditing examines the underlying audit concepts, practices, and frameworks in relation to its crucial role in corporate governance. The key focus of the course is to provide an overview of both internal and external audit process as it exists in Bangladesh and globally. Apart from helping the students who are planning to pursue a career in public accounting and internal auditing, this course will prepare the students to face external auditors skillfully while working for their respective companies. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT756: Corporate Governance and Professional Ethics
The course develops an integrated understanding of corporate governance structures to balance managerial autonomy and corporate accountability. In this view, the course examines the roles and interactions among the key stakeholders including shareholders, a board of directors, and its committees, managers, and the regulators. The course focuses specifically on analytical tools and cases to refine students’ capability to analyze and effectively respond to ethical challenges that they may face in future professions. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT758: Financial Reporting Analytics
The course aims to increase the ability of the students to analyze information to make effective communications between corporate managers and stakeholders. Specifically, the course emphasizes on financial statements, disclosures, and interactions with intermediaries from the obtained financial information. In particular, the course helps students to critically evaluate the financial performance of the firms and communicate the information with stakeholders to making informed decisions. (3 credits)
Prerequisites: ACT701 Accounting for Managerial Planning and Control

ACT766: Contemporary Issues in Accounting
The course examines special issues and/or contemporary events in the area of Accounting at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Entrepreneurship
Mandatory for Major:
ENT751
ENT751: Business Development for New Enterprises
This course aims to provide clinical understanding of Business development best practices in the field of a new enterprise across traditional and disruptive start-ups, corporate business development, and tech venture assignments. The course stresses the understanding of the new venture and business development market and developing skills in assessing company needs, writing proposals, and conducting focused business research projects. (3 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

Electives for Major:

ENT753: Environment of Business, Innovation & Disruption
The macroeconomic environment in which business operates is rapidly changing and it is high time for students to know how the business can survive and thrive in the competitive milieu after the pandemic and other global crisis. It is observed that only those companies are ahead of others who have an entrepreneurial and innovative mindset while they operate their day-to-day activities. In this course, we will look at both micro and macro environmental outcomes that are directly impacting the business organization’s medium, small to micro-organizations. It will help the students to prepare with various types of analysis and get ready to have a flawless plan to combat global and local crises. Students will also be able to focus on company resources and capabilities that cater to the need to plan innovatively to meet the demand of the entrepreneurial and digital era of the 21st-century. (3 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

ENT754: Small Business Management
This course provides an exploration into the fundamentals of effective small business management. Topics such as growth, advertising, financial analysis, budgeting, purchasing, inventory management, and financial control are also covered. This course also looks at some of the special issues facing small business owners and managers: technology, crime, risk management, family business, ethics, and the global marketplace. (3 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

ENT755: Social Entrepreneurship
This is a collaborative, cross-institution course in social entrepreneurship, in which student teams ideate and develop models for social enterprises. Social entrepreneurship is the process of building new organizations that offer scalable solutions to social and environmental challenges. Social enterprise can be either for-profit, or non-profit, but key focus is the ambition to address societal problems at scale. The practice of social entrepreneurship explores the full suite of liberal learning: critical analysis, persuasive writing, oral communication, quantitative reasoning, design thinking, and group social dynamics. Students will engage with classes from several universities internationally, through synchronous online learning and labs. (3 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

ENT756: Entrepreneurial Finance
This course focuses on the overview of the venture capital industry; the organization and operation of venture capital funds; investment methodology; monitoring and portfolio liquidation; leveraged investing; and specialized investments. It explores entrepreneurial finance issues from the perspective of both the owner/manager and the professional investor (i.e. business angel or venture capital/private equity). (3 credits)
Prerequisites: FIN701 Managerial Finance and MGT701 Leadership, Sustainability and Organizational Behavior

ENT757: Innovation Management and Entrepreneurial Marketing
This core module addresses three parts: first, theories of technology innovation in emerging markets, strategies to sustain innovation and how to capture value. Second, how to think entrepreneurially, building organizational capabilities and business models. Third, how to finance a new venture, and the financial implications of various business decisions. Through this module students will be empowered to present their own venture to external stakeholders more effectively. (3 credits)
Prerequisites: MGT701 Leadership, Sustainability and Organizational Behavior

ENT766: Contemporary Issues in Entrepreneurship
The course examines special issues and/or contemporary events in the area of Entrepreneurship at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Finance
Mandatory for Major:
FIN720: Corporate Financial Strategy
This course focuses on (advance) concepts of Financial Management and relevant corporate financial strategies. Special emphasis is given on integration of these concepts, strategies, and models into a total systems approach - for rewarding financial decision-making, in a global context. In addition to the most essential short- and long-term investment and financing decisions, the course emphasizes strategic issues of financial planning, corporate valuation and restructuring, risk management, corporate governance, and ethics. Corporate Financial Strategy (Corporate Finance) is an (internal) focus on how companies invest in real assets and how they raise the funds to finance these investments. (3 credits)
Prerequisites: FIN701 Managerial Finance

Electives for Major:
FIN751: Financial Institution Management
The course provides an analysis of the role of financial intermediaries in providing financial services to individuals, businesses and the government, and the framework for management of the modern-day financial institutions – the central banks, commercial and investment banks, insurance and finance companies, mutual and pension funds. The main focus of the course is on understanding the operations of these institutions and management of their performance - using latest tools and techniques of asset, liability and risk management. Ethical and technological issues, affecting the global financial intermediation, are also emphasized. (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN752: Investment Management
An investment is the current commitment of money or other resources in the expectation of reaping future benefits. In this course, the overall goal is to be familiar with the investment environment and develop skills and abilities to manage the investment process. This process involves identifying investor’s objectives and constraints; diagnosing current and projected financial, economic, political and social conditions; formulating and implementing strategies with optimal risk-return trade off, and monitoring and updating the portfolio as needed. Ethical and technological issues affecting investment in the global marketplace are also emphasized. (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN753: International Finance
This course provides students a framework for making corporate financial decisions in an international context. It primarily focuses on various theories of exchange rate determination, operational significance of international financial markets, various risks faced by the multinational firms, strategies used to hedge exchange rate risk, methods of financing international operations, and capital budgeting decisions in an international framework. The course identifies unique opportunities and challenges of international operations and covers tools and techniques essential for effective financial management in the global context. (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN754: Financial Modeling, Analysis and Forecasting
This course examines the essential financial modeling skills to analyze and manage risk and business performance in today’s globally competitive world. Modeling and simulation techniques using MS Excel will be the focus; however, other tools and techniques will be also covered. Students will learn advanced methods and techniques of financial modeling which will enhance their ability to forecast more accurately while minimizing the error, as such, it will equip them to better manage risk and uncertainty. (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN 755: Derivatives and Risk Management
The course is structured for the students who are interested in devolving their career in corporate finance and/or investment banking. It examines a broad array of derivative products, such as forwards, futures, and options. Topics include analysis of derivative securities, operation of option/future markets, basic techniques for pricing and hedging, arbitrage, interest rate derivatives and the use of derivatives for financial risk management. (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN756: Entrepreneurial Finance
This course focuses on the overview of the venture capital industry; the organization and operation of venture capital funds; investment methodology; monitoring and portfolio liquidation; leveraged investing; and specialized investments. It explores entrepreneurial finance issues from the perspective of both the owner/manager and the professional investor (i.e. business angel or venture capital/private equity). (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN757: Financial Technology (FinTech)
This course is designed to enable students with the necessary tools to understand the complex interaction of finance, technology and regulation. It focuses on the recent development and concerns of FinTech and its impact on the stakeholders in the context of global economy. Major topics of FinTech, including Blockchain, Cryptocurrencies, Digital and alternative Finance, Big Data, Machine Learning, Neural Network, and Algorithmic Trading. (3 credits)
Prerequisites: FIN701 Managerial Finance

FIN766: Contemporary Issues in Finance
The course examines special issues and/or contemporary events in the area of Finance at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Human Resources Management
Mandatory for Major:
HRM752: Human Resource Planning Policies and Staffing
The primary objective of this course is to provide a deeper understanding of the essential elements of manpower Planning or human resource planning (HRP) process in organizations. learners will acquire knowledge in analyzing, assessing and programming for human resource requirements of organizational business plans and strategies relating to attraction, development and retention of employees. The course will also be the avenue to understand practical ideas regarding different generational employees. Quantitative as well as qualitative concepts, approaches and techniques are emphasized in this course for the greater understanding relating to the HRM policies and staffing. (3 credits)
Prerequisites: MGT702 Managing Human Capital

Electives for Major:
HRM750: Strategic HRM and Application of Integrated Organizational Models
This course is designed to study how Strategic Human Resource Management can be applied into building organizational competitive advantages. The course focuses on linking Strategic human resource management with organizational competitiveness for sustainability. It deals with contemporary issues in Human Resource Management such as innovation management, globalization and the management of diversity. It enhances the student’s KSA and its applicability in an elaborate manner of essential HRM concepts, techniques and ideas. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM751: Performance Appraisal System
This course aims to critically assess the concepts on Performance Appraisal System and diverse methods related to this core HRM function. It scrutinizes job holders’ (employees’, labors and managerial leads) job descriptions, job specifications and their deliverables that is significantly related to their intrinsic motivation. The course also focuses on the structures of industrial relations, government regulations, labor market along with the market analysis and its impact on the performances of the employees in organizational context. Performance appraisal system dives into the smart targets along with the developmental requirements of those and carrying out those with constructive feedback from various ends. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM753: Leadership and Interpersonal Relations
This course concentrates on the aspiring managerial values and leadership skills. It helps students to become a leader who challenges the process and inspires a shared vision among the organizational members. Students must be able to comprehend the importance of interpersonal relationships by managing people, fostering effective communication, emphasizing stress and conflict management, for effective team building. The course will aid the students to learn to apply the organizational ethics and its importance to build a sustainable organizational culture. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM755: Industrial Relations and Labor Laws
This course examines how the interactions between and among workers, management, and the state shape and define the structure and experience of work. The course discusses the following topic: Intro to IR Theory, Employment Relations: The Economic Paradigm, IR Dynamics, Theory of Unionism, No-union Worker Voice and IR Theory, Alternate Paradigms of Industrial Relations, Comparative IR Theory, Public Policy and IR Theory, Integration and Synthesis. The course also embraces the importance of labor laws. Moreover, it incorporates the protocols of labor laws and applicability. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM759: Technology and Tools for Managing HR System
This course introduces the best technology and tools for attracting, developing, motivating and retaining a workforce, it considers human resource issues such as recruitment and selection, diversity performance evaluation, compensation and reward systems, teams, worker participation programs etc. Human resource information systems (HRIS) concepts will be linked to HR activities such as performance management, employee communications and support, recruiting, equal employment opportunity and affirmative action. Students will gain an understanding and appreciation of how technology is used in HR to gain competitive advantage. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM760: Management of Organizational Change and Sustainability
The course aims at providing the students an in-depth understanding of the nature of change in contemporary businesses and sustainability issues. The course also has purposes to clarify the structures and functions of organizations to ensure sustainability issues and beyond. It also highlights management processes and skills required to manage the organizations effectively in the transitions towards sustainable and environmental alignment. The course also includes highlights on the technologies and trends for the development of sustainable organizations. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM761: Compensation Policy
This course aims to provide concepts on two distinct and diverse components of HRM. The course offers the Compensation Policy that reveals the complete package of various compensation protocols, various rules and layers. It focuses on the characteristics of employees and laborer along with their motivational factors and focuses on the structures of industrial relations, government regulations, labor market along with the market analysis. The course also emphasizes on the performance appraisal system in relation to compensation policy. The course also includes ideas on interviews, reviews and feedback on performance related compensation maintaining ethical and moral issues for a diversified workforce. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM763: Sustainability and Industry 4.0
This course grounds the theoretical and practical learning opportunity about fourth industrial revolution or Industry 4.0 that has been popularized by the German federal government in 2011. Moreover, the disruptive technologies economizing and improving efficiencies in industrial capabilities are also revealed. Furthermore, the course also focuses on the manufacturing industry with a signified implementation of instantaneous data transmission and its benefits inter-linking the real time digitization with humans, objects and machines. The Sustainable HRM technologies like Internet-of-Things (IoT), cyber-physical systems (CPS) and augmented reality are discussed as well. (3 credits)
Prerequisites: MGT702 Managing Human Capital

HRM766: Contemporary Issues in Human Resource Management
The course examines special issues and/or contemporary events in the area of Human Resource Management at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Information Technology Management
Mandatory for Major:
ITM755: Digital Transformation
This course covers the fundamental principles of digital transformation in the fields of business, the process of utilizing digital technology to develop new or adapt existing business processes, culture, and consumer experiences in order to satisfy changing business and market requirements. The aim of this course is to give students business insights based on current and future technology trends and to raise the awareness of the audience around the rapid evolution of Technology by building up thoughts around ways how to adapt them in our everyday life. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

Electives for Major:
ITM730: Technology Management and Innovation
This course is designed to focus on the key concepts, models, and methods that enable manager to effectively manage the development and utilization of technologies. It will focus on how industries and firms are transformed by new technologies, and what factors affect the innovation performance. The concept of technology is broad and it refers to the process by which an organization transforms their inputs into output (product/services). Both technology and innovation play a significant role in the development of business processes. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

ITM751: Information Security, Privacy, and Policy
This course provides students with an introduction to information security policies. Students will be introduced to sociological and psychological issues in policy implementation in general and then provided a focused dialogue on information security-specific policies. The class discusses the entire lifecycle of policy creation and enactment and presents the students with issue-specific policies in different domains of security. The structure of the policy is also discussed to assist the students design and modifying policies. Several examples from different domains are incorporated into the curriculum to assist the students to learn the in context of real-life situations. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

ITM752: Digital Media Analytics
The explosion in digital media - web, social, and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context, and other aspects of business interest in realtime, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics did properly (or not) can have on business performance. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

ITM753: Managing Disruptive Technologies
Disruptive Technologies are the ultimate challenge in change management. It impacts not only industry structures and strategic positioning, but it affects all levels of an organization (every task, activity, and process), and even its extended supply chain. At this course, we will try to understand the history of Disruptive Technologies that have changed our lives and we shall look together into the future and how other technologies are expected to create a new world of opportunities and risks in the business world and in our lives. We will review in detail the basis of disruptive innovation, while examining the historical processes that have caused some of these technologies that accompany us today to conceal entire technologies and industries overnight. Although these processes may seem incidental, we will try to gauge the motivations behind these technologies as well as the ways in which businesses must adapt to the new world that is being created. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

ITM754: Exploring and Visualizing Data
This course covers the fundamentals of statistical exploration and visualization of data. We will fit models and produce specialized graphs to explore data in a detailed and statistics-oriented manner. This course also serves as a crash course in Microsoft Power BI/ Tableau/ Alteryx, a widely used Business Intelligence tool in Bangladesh and globally. It is designed to provide students with the foundations necessary for understanding and extending the current state of the art in data visualization. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

ITM756: Business Intelligence and Data Mining
With the proliferation of Web 2.0 making inroads into the enterprises and industries, the ability to understand, analyze and interpret businesses from Big Data has become increasingly more important today. This class aims to equip you with highly demanded business analytics skills in the current job market. The course will focus on extracting business intelligence by leveraging firm's business data as well as online social media content for various applications, including (but not limited to) search engine marketing, social media analytics, crowd-sourcing management, market analysis and demand estimation, social network analysis, customer segmentation, customer relationship management (CRM), web mining and health care management. The class will be hands-on and the emphasis will be placed on the "know-how" aspect - how to extract and apply business intelligence to improve business decision making and marketing strategies. (3 credits)
Prerequisites: MIS716 Information Systems and E-Business Management

ITM766: Contemporary Issues in Information Technology Management
The course examines special issues and/or contemporary events in the area of Information Technology at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Marketing
Mandatory for Major:
MKT751: Consumer Behaviour
To compete effectively in the marketplace, every firm needs a business strategy. Ultimately, a strategy is deemed successful if the firm can convince customers to buy more of its products and less of the competitor's. This happens only if the firm markets a product that satisfies the needs of consumers through an understanding of the psychological and environmental forces influencing consumer behavior. This course capitalizes on the theories and applications of social sciences, behavioral economics, anthropology, and psychology to strengthen students’ understanding of consumer behavior. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

Electives for Major:
MKT720: Strategic Marketing
This course aims to align the organizational capabilities with market conditions to gain competitive advantage for the firm over its competitors. Analysis of organizational capabilities using standard framework of SWOT and TOWS supplemented by market-driven data enable the company to draw the future line of action ought to be pursued to reach its strategic goals. The topics include Market-Driven Strategy, Markets and Competitive Space, Strategic Market Segmentation, Innovation and New-Product Strategy, Strategic Brand Management, Value-Chain, Pricing and Promotion Strategy. The course will be instructed upon following the case study method, and problem identification and solving activities in real life context. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT752: Digital Marketing Strategies
The Digital Marketing Strategies Course addresses all of the marketing strategies that are particular to this extremely competitive digital arena. The goal of this course is to identify the many components of digital marketing and to examine each one of these components' unique marketing approach. This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing. A thorough understanding of each one of these aspects is necessary to cultivate a successful digital marketing campaign. Advanced topics are discussed within each type of marketing strategy, and companion case studies align with the course content. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT753: Strategic Brand Management
The inventions of digital technologies and social media platforms have dramatically advanced the growth of brands both locally and globally. Brands convey essential signals to consumers about the quality and other features of the products/services. Brands have unique and personal meanings. Brands are important assets and companies that invest in brands gain a sustainable competitive advantage over time. The course explains the importance of brands to a firm, what it means to the market and how to build a brand, and measure and manage brand equity. Students will be able to study critical branding theories and models and reflect on and improve knowledge and practices through case studies and exercises. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT754: Applied Marketing Research
The aim of this course is to provide an overview of marketing research. The emphasis will be on discussing how research can aid in well-informed decision making. The course will guide students on each step of marketing research: problem definition, research design, sampling techniques, data collection techniques, data analysis and interpretation and recommendation. Students will work with real world research problems and develop and implement an appropriate research design. They will employ statistical software to analyze data to present their findings and finally they will apply knowledge of marketing in providing recommendations. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT755: Service Marketing
This course examines the need for marketing in service industries, develops an understanding of the ways in which service marketing differs from product marketing, and improves students' understanding of how service characteristics affect the marketing function. Students learn to develop and implement marketing plans for service organizations. Major topics include the Gaps Model of Service Quality, building Customer Relationships, Service Recovery, Service Innovation and Design, and Physical Evidence and the Servicescape. The course follows a mixed approach to knowledge development – learning related concepts and hands-on practice in the classroom on contemporary issues. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT756: Global Marketing
The focus of the course is to provide EMBA students with a basic understanding of global marketing. This course will aid students to develop an appreciation of how organizations can expand and extend their market across borders and source ideas and innovation into and from foreign countries or industries. The students will also learn how different organizations operate and respond to different economic and cultural contexts. The course will help EMBA students to learn the operational aspects of designing the four Ps keeping international law, culture, competitors, and consumers in mind. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT757: Advanced Marketing Communication Strategy
Advanced Marketing Communication course aims to prepare the students in developing strategic knowledge on advertising, publicity, public relations, sales promotion, digital communication and overall marketing campaign to help build their brand equity. The course will help students to acquire managerial information concerning advanced methods of applied theories into context as well as prepare a budget for an integrated communication plan. In a dynamic business environment, the scope of communication is forever evolving- hence the students will be exposed to overcome challenges faced by advertising agencies in developing communication objectives, planning and budgeting and the implementation and evaluation of communication media strategy. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT758: Marketing Analytics
The Marketing Analytics course is designed to meet the increasing demand of firms for data analysts who can take data-driven decisions to address the issues related to marketing. Today’s organizations are exposed to a vast amount of data about customer choices. However, the availability of information is not sufficient to enable better decision making. Interpretation of data is a challenge, and analytics can help marketers to analyze the data scientifically to improve and justify business decisions. This course will introduce the concepts and methods of marketing analytics showing its applications with examples in lab classes. Students will use relevant software to build models and work with data. (3 credits)
Prerequisites: MKT701 Marketing Principles, Strategies and Practices

MKT766: Contemporary Issues in Marketing
The course examines special issues and/or contemporary events in the area of Marketing at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Operations and Supply Chain Management
Mandatory for Major:
OPN726: Production and Inventory Management
This course introduces necessary tools and techniques of production and inventory management. It discusses how a business organization remains competitive in business by adopting appropriate strategies for increased productivity. It also explains the necessity of building required capacity for a selected process to be carried out in processing a product by taking into consideration the concerned facility planning. Qualitative and quantitative techniques of management and controlling quality of a product are illustrated with numerical business example problems. Necessity and importance of inventory management are introduced. Various modeling techniques of inventory management-like Economic Order Quantity (EOQ), Economic Production Quantity (EPQ), quantity discount and planned shortages models along with business problems illustration are presented. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

Electives for Major:
OPN722: Analytical Decision Making
The course deals with the fundamental concept of Analytical Decision Making. This course will enable you to gain knowledge and develop skills in business data analytics. It focuses on the uses of data analytics techniques within business and management contexts, using contextually relevant software, tools, and techniques to make smart and data-driven decisions. The course will emphasize how the appropriate use of analytics can create a competitive advantage for the organization. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN723: Project Management
The course deals with the fundamental concept of project management. It introduces to students how to practice initiating, planning, executing, controlling, and closing a project to achieve specific goals by meeting specific success criteria at a specified time. It teaches prioritizing project activities, and how to complete a project within minimum time by using both the Probabilistic (PERT, Program/Project Evaluation and Review Technique) and the deterministic techniques (CPM, Critical Path Method). The method of crashing a project to a certain extent with minimum cost, the process of leveling resources, and controlling projects are also taught. It also deals with scheduling, budgeting, controlling, and managing project risks. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN725: Total Quality Management
This course is designed to deliver the multi-dimensional aspects of the concept of quality basics and total quality management (TQM). Besides that, it focuses on the principles, tools, and techniques of TQM and its practices in organizations. How one can solve and cope up with the business situation by maintaining the quality of output are of principal interests of this course. Topics covered include contributions of quality gurus like Deming, Juan, Ishikawa, and others. Award of TQM, Techniques of quality measurement, like process quality control, Pareto chart, histogram, fishbone, JIT, Six Sigma, teamwork, house of quality configuration, etc. will be discussed in-depth to enhance the skill of the students. Students will learn how to implement total quality management in either manufacturing or service firms. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN728: Management Science
This course introduces various quantitative techniques of optimization of cost, time of producing products/services and delivering them to customers. It includes both the linear and the non-linear programming modeling techniques of business problems and optimal solution procedures to them. Transportation and assignment problems as parts of linear programming problem are also discussed. Network modeling techniques of optimization are introduced along with business example problems. Basic game theoretic solution to business problems is discussed. Both the simulation and the Markov decision process-based solution to business problems are explained. Importance of waiting line management in business is highlighted with the solution of business problems by queuing modeling technique. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN730: Technology Management and Innovation
This course is designed to focus on the key concepts, models, and methods that enable manager to effectively manage the development and utilization of technologies. It will focus on how industries and firms are transformed by new technologies, and what factors affect the innovation performance. The concept of technology is broad and it refers to the process by which an organization transforms their inputs into output (product/services). Both technology and innovation play a significant role in the development of business processes. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN731: Forecasting and Data Analysis
This course presents basic statistical techniques that are useful for preparing individual business forecasts. Accurate forecasting of future events and their outcomes is a crucial input into a successful business or economic planning process. This course introduces the application of various forecasting techniques. The methods include simple trend plus seasonal plus cycle models, exponential smoothing, autoregressive and moving average models, regression modeling, and leading indicators. The course also looks at techniques for the evaluation of the performance of forecasting methods and examines the role of forecasts in the decision-making process. Students will learn how to use these techniques in real-world forecasting applications. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN734: Business Process Analysis, Design and Implementation
Business Process Analysis, Design and Implementation course will be equipped with the knowledge and skill sets to excel you as a Business Process Analyst. Business process analysts supposed to have the essential skills to develop a system. The analyst plays a major role in the development of the new information system or redesigning the existing system. This course delivers the necessary contents to prepares students to become a professional business process analyst. (3 credits)
Prerequisites: OPN705 Operations and Supply Chain Management

OPN766: Contemporary Issues in Operations and Supply Chain Management
The course examines special issues and/or contemporary events in the area of Operations and Supply Chain Management at an advanced level. Selection of topics depends on the relevance and importance to the field, interest and preference of learners and instructors. Topic specific Course Description, Course Objectives (COs), Course Learning Outcomes (CLOs) and the Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs) will be outlined Subject to the special issue. (3 credits)

Dedicated Bus Service exclusively for the MBA & EMBA program Students:

BRAC University has been operating a dedicated bus service exclusively for its MBA & EMBA program students. The university has allocated a fleet of ten buses to facilitate the commuting needs including of the MBA & EMBA students. The dedicated bus service is expected to contribute significantly to the university's mission of providing accessible and student-friendly amenities.