Book of Professor Syed Saad Andaleeb, Ph.D published through Emerald Group Publishing Ltd., UK

Publish Date: 
Sunday, January 15, 2017 - 16:00

BRAC University Vice Chancellor Professor Syed Saad Andaleeb, Ph.D recently published his book, Strategic Marketing Management in Asia: Case Studies & Lesson across Industries, co-edited by Dr Khalid Hassan, through Emerald Group Publishing Ltd., UK.

Featuring top scholars and practitioners, this book is expected to help academics and students understand key issues, especially in the context of changing economic and related challenges in Asian markets. In it, multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Indonesia, Vietnam and Japan.

To continue the current growth momentum, excel in all phases of business and create future management leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help businesses flourish.

In the foreword, Jaideep Prabhu, a Jawaharlal Nehru professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England, commented, “This book is both timely and timeless. Timely because it addresses a topic - marketing - that is particularly relevant to a region - South Asia - that is turning into a global powerhouse of consumption-led growth. And timeless because it addresses themes and issues that have relevance not only for South Asia now, but for the world in times to come. I have no doubt that it will be regarded as essential reading for marketers of all shades and stripes, in all kinds of sectors, everywhere.”

In his book review, Chairman of University Grants Commission of Bangladesh Professor Abdul Mannan commented, “The contribution of the book is indeed invaluable and will serve to inform localized strategy combined with generalized principles to add relevance to the study of markets and marketing.”

The book adds another feather to the cap of Professor Andaleeb, a Distinguished Professor Emeritus of Marketing at Pennsylvania State University, USA who has also taught at the Institute of Business Administration, University of Dhaka. Professor Andaleeb has been the editor of the Journal of Bangladesh Studies since 1999 and his present pursuits are on capacity development in research methods and pedagogical approaches at the institutions of higher education in Bangladesh.

Dr Khalid Hasan is a senior advisor, South Asia, Nielsen, which is based in Toronto, Canada. He is also the editor of the prestigious “Mind Your Marketing” journal.