Ms. Ummul Wara Adrita

Immediately after my MBA final examination, I joined in Mediacom Limited as an executive in Client Relation Department. Then I had switched in teaching profession and joined in Primeasia University in October 2011. I was there for last 3 years and 4 months. Then I joined in Brac Business School in January 2015.

BRAC Business School

Address

Room: UB20503

Building: 02

66 Mohakhali, Dhaka 1212

wara.adrita@bracu.ac.bd

Scopus Author Profile

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Education
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Master of Business Administration (M.B.A)

(Major in Marketing)

Department of Marketing

University of Dhaka.

Bachelor of Business Administration (B.B.A)

(Major in Marketing)

Department of Marketing

University of Dhaka.
Publications
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Journals

Adrita, U. W., & Mohiuddin, M. F. (2020). Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior. Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2020.1716629

Adrita, U. W. (2020). Consumers’ actual purchase behaviour towards green product: a study on Bangladesh. International Journal of Business Innovation and Research, 21(3), 311–323. https://doi.org/10.1504/IJBIR.2020.105923

Kabir, R., & Adrita, U. W. (2014). Consumer credit scheme of private commercial banks: consumers’ preference and feedback in Bangladesh. International Journal of Management Studies, 1(1), 40–49.

Conferences

Mohiuddin, M. F. & Adrita, U. W. (2019, January 06-08). Impact of opportunity and ability to translate the environmental attitude into ecologically conscious consumer behavior. In The 2019 Annual Conference of the Emerging Markets Conference Board. Ghaziabad, India: Institute of Management Technology.
Courses Taught
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Marketing Research, Organizational Behavior, Principles of Management
Awards, Honors
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Group Champion in ‘9^th Nafia Gazi Inter Department Debate Competition 2008.’

Best Debtor, 9^th Nafia Gazi Debate Competition - 2008

Group Champion in ‘Shamsunnahar Mahmud Sriti Bitorko Utshob, 2008.’

Second Runner-up in ‘IUB-NCC Bank Competition on Business Research Proposal Writing Competition, 2008.’

Best Department award, as Editor, 1^st children 11^th Inter School 9^th Inter Club Debate Competition, arranged by Viqarunnisa Noon Debating Club.
Research Areas/Interests
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Consumer behavior, brand management, service marketing, e-marketing

Ms. Ummul Wara Adrita

Lecturer

Address

Education

Publications

Courses Taught

Awards, Honors

Research Areas/Interests

News & Events

Webinar on ‘Brand Development in Pharma’

Brac University Vice-Chancellor sends condolences on the passing of HRH the Duke of Edinburgh

Brac University VC meets Honorable President of Nepal and Honorable Prime Minister of Bhutan

Brac University Vice-Chancellor visits the National Martyrs Memorial in Savar to pay homage to the heroes of the liberation war