Adrita, U. W., & Mohiuddin, M. F. (2020). Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior. Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2020.1716629
Adrita, U. W. (2020). Consumers’ actual purchase behaviour towards green product: a study on Bangladesh. International Journal of Business Innovation and Research, 21(3), 311–323. https://doi.org/10.1504/IJBIR.2020.105923
Kabir, R., & Adrita, U. W. (2014). Consumer credit scheme of private commercial banks: consumers’ preference and feedback in Bangladesh. International Journal of Management Studies, 1(1), 40–49.
Mohiuddin, M. F. & Adrita, U. W. (2019, January 06-08). Impact of opportunity and ability to translate the environmental attitude into ecologically conscious consumer behavior. In The 2019 Annual Conference of the Emerging Markets Conference Board. Ghaziabad, India: Institute of Management Technology.