BRAC Aarong commissioned the Ci+AU to design a visually compelling and thoughtfully crafted menu book for Aarong Grassroots Café that would reflect the cafe's commitment to environmental well-being and stewardship.
The Grassroots Cafe menu is designed with simplicity and mindfulness. Its layout is compact and easily readable, with clearly defined sections for each culinary category. Simple zen-like graphics, or watercolor-style illustrations, of plants and leaves native to Bangladesh frame the menu, contributing to a serene aesthetic.
The overall visual theme reflects earthy tones—greens, browns, and soft beiges—to evoke a connection to nature and emphasize the native, grassroots feel. The result is a menu that goes beyond conventional culinary offerings, providing an enriching, educational experience highlighting the richness of Bangladesh's native plants and food culture.