BBS Faculty Publishes Research Paper in International Journal of Hospitality Management

Dr. Mohammad Shahidul Islam, Assistant Professor of Marketing at BRAC Business School, has achieved another milestone with his latest publication in the International Journal of Hospitality Management (Elsevier), renowned for its impressive 11.7 impact factor.

His research paper, "Hospitality Customer Intentions to Write Fake Online Reviews: A Cross-Cultural Approach," methodically explores the varied behaviors of hospitality customers from different cultures and their tendencies to post deceptive reviews online.

This insightful study marks Dr. Islam's third publication in this elite journal, underscoring his untiring commitment to advancing scholarship in hospitality and marketing. His research rigorously tackles pressing issues in hospitality and marketing, offering vital insights that tie the gap between theoretical research and practical applications. Characterized by scrupulous methodology and a deep understanding of global market dynamics, Dr. Islam’s work shapes industry practices and policymaking worldwide.

Article link

https://www.sciencedirect.com/science/article/abs/pii/S0278431924000872