The Office of Career Services and Alumni Relations (OCSAR), BRAC University in collaboration with Singer Bangladesh conducted a session titled, "Online Consumer Journey for a Young Shopper". The workshop was conducted by Ms. Pelin Ayan, Head of Regional Business Transformation & E-Commerce, South Asia, Arcelik Global on Monday, 28th March, 2022.
The session was intended for the BRAC University’s e-business students who are willing to start their careerin the field of e-commerce. The purpose of the session was to make students aware about the prospects of e-business in Bangladesh and the behavioral patterns of the online consumers as the ever-growing variety of e-commerce purchasing outlets has given people more control and confidence in their purchase decisions.
The session was very engaging and concluded with a vibrant and interactive Q&A session where students queried about the different aspects of e-business in Bangladesh, influence of physical stores on online purchase and career potentials in the e-business sector.