"The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market" ,
Lead/Principal Author: Taufique, K. M. R.
Co-author: Vocino, A., & Polonsky, M. J.
Name of Publisher: Journal of Strategic Marketing
Volume and Issue: 1-19
Year: 2016
Field of Research: Consumer Behavior
Department: BRAC Business School
Type: Article Published in Refereed Journals