Department: BRAC Business School
Conference/Workshop Proceeding 

Year: 2017

  • "Determinates of level of motivation to consume organic tea" , Mr. Md. Tamzidul Islam Lead/Principal Author: Md. Tamzidul Islam Name of Publisher: 125th International Conference on Science Technology and Management (ICSTM) Year: 2017
    Field of Research: Consumer Behavior

Year: 2016

  • "Applying SERVQUAL Model to Measure Online Customer Satisfaction in Package Delivery Services" , Lead/Principal Author: Nusrat Hafiz Co-author: Dr. A. S. A. Ferdus Alam Name of Publisher: International Research Conference on Economics Business and Social Sciences Year: 2016
    Field of Research: Online Consumer Behavior
  • "Emerging Market and Wannabe Business School Logic: Official Rhetoric and Social Media Realities" , Ms. Mahreen Mamoon Lead/Principal Author: Mahreen Mamoon Name of Publisher: 14th Asian Business Research Conference Year: 2016
    Field of Research: Business Education
  • "Endorsement of ‘Urban-Agro’ as Green Marketing Phenomenon - Collaborative Consumption Towards Sustainable Dhaka" , Ms. Mahreen Mamoon Lead/Principal Author: Mahreen Mamoon Name of Publisher: Bandung and Bali International Business and Social Entrepreneurship Science Research Conference (BIBSESRC) 2016 Year: 2016
    Field of Research: Social Marketing

Year: 2014

  • "Academy of Marketing Science: Doctoral Colloquium" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: N/A Name of Publisher: Journal of the Academy of Marketing Science Year: 2014
    Field of Research: Marketing

Year: 2013

  • "Countering Counterfeit Branding: An Understanding with Mimesis and Cultural Appropriation in Emerging Markets" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: Professor Gillian Sullivan Mort Name of Publisher: Journal of the Academy of Marketing Science Year: 2013
    Field of Research: Marketing

Year: 2012

  • "Corporate Social Disclosure Practices: An experience with the private commercial banking sector in Bangladesh" , Ms. Sharmin Shabnam Rahman Lead/Principal Author: Sharmin Shabnam Rahman Co-author: None Name of Publisher: Financial Reporting and Business Communication Research unit ? 16th Annual Conference, University of Bristol, UK Year: 2012
    Field of Research: Corporate Social Responsibility
  • "Market-oriented Journalism and Perceived Credibility of TV News in Bangladesh" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Anis Rahman Co-author: Dr. Saad Andaleeb Name of Publisher: Conference of the International Communication Association, Phoenix Year: 2012
    Field of Research: Marketing

Year: 2011

  • "A System Level Analysis of Counterfeit Branding" , Dr. Tanvir Ahmed Lead/Principal Author: Dr. Tanvir Ahmed Co-author: N/A Name of Publisher: ANZMAC Australasian Marketing Journal Year: 2011
    Field of Research: Marketing
  • "Managing Change in Unpredictable Conditions" , Dr. Ansar Ahmed Lead/Principal Author: Dr. Ansar Ahmed Name of Publisher: 2011 International Conference of Business and Applied Sciences Academy of North America (BAASANA) Year: 2011
    Field of Research: Management

Year: 2010

  • "Expected sales skills assessment in the pharmaceuticals sales Jobs" , Lead/Principal Author: Suntu Kumar Ghosh Co-author: N/A Name of Publisher: AIMS International Conference on Value-based Management Year: 2010
    Field of Research: Marketing
  • "Knowledge Levels of Customers and Salespersons: The Effects On Trust In and Satisfaction With Retail Salespersons" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Dr. Saad Andaleeb Co-author: N/A Name of Publisher: European Institute of Retailing and Service Studies Year: 2010
    Field of Research: Marketing
  • "Market related factors influencing successful line extension of fast moving consumer goods: A Bangladesh perspective" , Lead/Principal Author: Suntu Kumar Ghosh Co-author: N/A Name of Publisher: AIMS International Conference on Value-based Management Year: 2010
    Field of Research: Marketing
  • "Quality Using Key Actors in Multiple Encounter Services" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Dr. Saad Andaleeb Co-author: Ali Kara Name of Publisher: International Conference on Theory and Application of Statistics Year: 2010
    Field of Research: Marketing

Year: 2009

  • "Evaluation of Customers? Perception about Service Dimensions of Private Commercial Banks in Dhaka, Bangladesh" , Ms. Afsana Akhtar Lead/Principal Author: Afsana Akhtar Co-author: Syeda Rownak Afza Name of Publisher: Faculty of Management Studies & Commerce, University of Sri Jayewardenepura, Sri Lanka Year: 2009
    Field of Research: Marketing
  • "Service Quality in the Power Sector of Bangladesh: A Model of Customer Satisfaction with Complaint Resolution" , Professor Syed Saad Andaleeb, Ph.D. Lead/Principal Author: Sadrul Huda Co-author: Afsana Aktar, Segufta Dilshad, Syed Saad Andaleeb Name of Publisher: Harvard Conference on Ideas and Innovations for the Development of Bangladesh Year: 2009
    Field of Research: Marketing