The novel coronavirus pandemic has upended the world as we know it, taking an unprecedented toll on health and human life.The global healthcare ecosystem has quickly mobilized to mitigate the crisis – modifying care access points and modalities while producing financing mechanisms to sustain patient care amidst dire circumstances.
A pharmaceutical brand is a perception or set of associations physicians have of an asset. Those perceptions originate from the story companies tell about their asset, the vision, the values, and the services they offer, and how physicians are transformed as a result of using those products or services.
Health Outcomes Research mainly deals with the effectiveness of a treatment/intervention in the vast majority of the patient population beyond the clinical trial setting. These patient-generated data can help treatment and/or regulatory decision making. Health outcomes research is a rapidly expanding, interdisciplinary field.
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