“Jano Bangladesh” is an initiative taken by BRAC Business School, BRAC University. It is a part of a marketing major course named “Brand Management” and a dream project of Rahma Akhter, a faculty of BRAC Business School. Basically it is a series of study tours to different locations of Bangladesh and identifying the prospects of the places. It is a comparative study which might have a significant contribution for the tourism and its establishment in Bangladesh.
The first tour was on 28th November, 2015 to “Bichanakandi-Sylhet”. Sylhet is one the most beautiful places in Bangladesh which has all the possibilities to become a branded destination. Bichanakandi is an unexplored wonder of Sylhet. The number of student participants was 32.The scenic beauty of Bichanakandi is amazing and transition of the colors of nature is mind blowing. Layers of mountains lay one after another, slowly changing their colors from darker shades of green to lighter shades of blue. The Indian waterfall from which the stream's water comes was visible. A wooden bridge connects the lowland to an elevated ground on the other side of the stream.
The second phase of the tour was on 3rd March, 2016 to “Birishiri-Netrokona”. This place is located at Shushong Durgapur. The spectacular Ceramic Hill or white hill, purple hill, crystal clear blue-water lake, the transparent waters of the Shomeswari River, the immense Garo Hills of the Meghalaya state of India in the backdrop make this place a must-go for everyone looking for a serene getaway amidst nature. A group of 33 students participated on the research project. The trip was an unforgettable experience for them. They also visited Ranikhong Mission Church and the Orange forest. The color of the lake water changes with the positioning of the sun and it’s a breath taking view.
The students were assigned with group task and provided with questionnaires for the purpose of a survey. They required collecting information’s from the respondents and finding out the possibilities of branding over the destination treasures of Bangladesh. It is an endeavor to create a linkage between the theoretical knowledge with practical scenario analysis. “THE POWER OF PLACE”- is the statement which we are focusing on our project and Bangladesh has all the elements to make this statement an implacable one. Let’s make Bangladesh a BRANDED DESTINATION.