A two hour long campaign was conducted by BRAC University Social Entrepreneurship Forum (BUSEF) promoting students to stay fit and use the stairs on September 17, 2006. Many students didn't mind being given some information about their bodies. Of course a little music and a few optimistic sentences every now and then really helped! Obviously these two hours didn't suddenly make people sprint up the stairs but it got them thinking and whenever they notice all those posters staring back and telling them to use the stairs for a change -they just might! It is that small change of thought that may really count.