Many say that when one leaves a beautiful place, he/she carries it in his/her heart for the lifetime. True indeed, for we are carrying the mesmerizing memories of sweet morning mists, enigmatic sunsets in boats, soothing breeze of freshness and what not. To alleviate the standard of learning, a practical ‘Branding’ session has always been taking place in Rahma Akhter’s class of Brand Management. Ms. Rahma Akhter believes that practical learning and enduring the freshness of the firsthand primary information to write the term-paper is the best way she can offer her students who are paving their way to be the maestro of marketing and branding. This time, she took the entire branding section to Barisal, to change perceptions and to challenge the student to push their boundaries and wallow out of the comfort zone. The main objective was to make students learn the core essence of brand management and let them write an outstanding report. Creation of a video was part of the project to focus Barisal as a tourist destination. Thus we, the students, have learned a lot both practically and theoretically which we will not be forgetting anytime soon. The tour ignited on the 11th October 2017 and lasted for 2 days. BRAC University inspires excellence and it has, yet again, proven to be the best.