Dr. Mohammad Shahidul Islam, an Assistant Professor of Marketing at BRAC Business School, BRAC University, has achieved a significant milestone by successfully publishing his research in the esteemed International Journal of Hospitality Management, a publication under the reputable Elsevier umbrella.
This journal is widely recognized as one of the elite academic journals in the realm of hospitality and tourism research due to its exceptional CiteScore of 18.3 and Impact Factor of 11.7. The paper authored by Dr. Islam, titled " Nexus of Customer Adaptation to mannequins with Visit Intention to full-service restaurants: Role of Spatial Layout," presents a comprehensive analysis of significant topics within human resources management, consumer behavior, and marketing. This research aligns with the diverse scholarly scope of the journal.
This considerable contribution supplements his publications in tourism and hospitality, featured in another esteemed journal, Tourism Management, with a CiteScore of 22.9 and an Impact Factor of 12.7. The current study presents novel findings that could revolutionize the operational practices of the full-service restaurant industry. This approach establishes a foundation for innovative strategies, particularly in enhancing spatial arrangement, leading to enhanced consumer satisfaction and heightened financial gains for enterprises. This work reinforces Dr. Islam's esteemed reputation as a leading academic in hospitality and tourism. Furthermore, this also serves as evidence of the exceptional theoretical importance of BRAC Business School and BRAC University.