Video Reflexive Ethnography (VRE), a novel methodology developed by Assistant Professor of Marketing at BRAC Business School, Dr. Mohammad Shahidul Islam, is generating significant interest in hospitality and tourism. His most recent publication, featured in the Taylor & Francis Group's prestigious Journal of Quality Assurance in Hospitality & Tourism, delves deeply into how VRE may transform understanding of the intricate dynamics between consumers and employees in these sectors.
The article "Utilization of Video Reflexive Ethnography in Hospitality and Tourism Research" explores how the utilization of video enables the examination of authentic interactions, shedding light on nuanced yet crucial elements that contribute to exceptional service and satisfied clientele. Dr. Islam is at the forefront of pioneering developments, demonstrating how this approach can unearth insights that conventional studies and surveys may overlook. Engaging in collaborative discussions and analyses of these instances is crucial, as it not only facilitates the viewing of videos but also fosters the development of practical solutions that have the potential to advance the study of hospitality and its practical application.
Dr. Islam is not merely contributing to the academic discourse with this work; instead, he is pushing it to adopt novel technologies and methodologies that have the potential to reveal the underlying essence of hospitality and tourism experiences. This development holds significant implications for researchers and industry experts, as it may pave the way for novel approaches to enhancing the hospitality and tourism sectors that benefit all participants.
https://www.tandfonline.com/doi/full/10.1080/1528008X.2024.2334715