Professor A M Muazzam Husain presented a research study report on the System of Rice Intensification (SRI) in the DFID/IRRI/PETRRA Technology Workshop held at the auditorium of the Bangladesh Rice Research Institute, Gazipur, on May 23-24, 2004. Based on the findings of the study, the report suggested closer GO-NGO collaboration and use of mass media for scaling up SRI method of rice production management by farmers in Bangladesh. The method was found to help farmers in significantly increasing yield and profitability of rice production without dependence on modern costly inputs. The method would also contribute to improvement in soil fertility and sustainability of production, and is environment friendly.