Skip to main content
bracu_logo
  • About
    • Mission
    • Leadership and Management
      • Board of Trustees
      • Syndicate
      • Academic Council
      • Administration
      • Senior Management and Advisors
      • Faculty
      • Staff
    • Affiliations
    • HR and Administrative Policies
    • BracU Employment Policy
    • Career at BracU
    • The Vice Chancellor
    • Former Vice Chancellors
      • Professor Syed Saad Andaleeb
      • Professor Ainun Nishat
      • Professor Jamilur Reza Choudhury
    • Office Of The Proctor
      • Links
    • Brac University New City Campus
    • Stakeholder Policy
  • Academics
    • Institutes and Schools
      • Brac Business School
      • Graduate School of Management (GSM)
      • School of Engineering
      • School of Law
      • School of Humanities and Social Sciences
      • School of General Education
      • James P Grant School of Public Health
      • School of Architecture and Design
      • Brac Institute of Languages
      • Brac Institute of Educational Development
      • Brac Institute of Governance and Development
    • Departments
      • Architecture
      • Computer Science and Engineering
      • Economics and Social Sciences
      • Electrical and Electronic Engineering
      • English and Humanities
      • Mathematics and Natural Sciences
      • Pharmacy
    • Centres and Initiatives
      • C3ER
      • CARC
      • CED
      • Centre for Peace and Justice
      • Professional Development Centre
      • Centre for Emotional Intelligence and Innovation
      • Centre for Inclusive Architecture and Urbanism (Ci+AU)
    • Office of the Registrar
      • Academic Scheduling and Registration
      • Transcripts and Certifications
      • Useful Forms
      • Procedure for Issuing Documents
      • Staff Directory
    • Fees and Payment
    • Programs
      • Undergraduate
      • Postgraduate
      • Diploma and Certificates
    • Policies and Procedures
      • Academic Standings and Honors
      • Change of Department/Program
      • Course/Semester Drop Policy
      • Examinations
      • Plagiarism Policy
      • Transfer Credit or Waiver
    • Residential Campus
      • Academic Courses
      • Frequently Asked Questions (FAQs)
      • Savar Campus Location
    • Institutional Quality Assurance Cell (IQAC)
    • Teaching and Research
      • Research Publications
    • Draft Policy
  • Admissions
    • Undergraduate Admission
    • Postgraduate Admission
    • Scholarship / Financial Aid
    • International Scholarship Offers
    • Important Dates and Deadlines
    • Waiver for Postgraduate Programs
    • Freshman Enrollment
    • Tuition and Fees
      • Mode of Payment
    • Brochure/Flyer
    • Sample Questions
    • FAQs
    • Gender Equality and Women's Graduation Rate Policies
  • International Applicants
    • Undergraduate Admission
    • Postgraduate Admission
    • Scholarship / Financial Aid
    • Fee structure for international students
    • Accommodation and others
  • News & Notices
    • Announcements
    • News
    • BracU in Media
    • Media Relations
    • Events
  • COVID-19
    • BU-wide Covid-19 Information
    • Situation Reports and Materials
    • COVID-19 Guidelines
    • Information for Students
      • BU Counselling Support
      • Community Engagement
      • Office of Career Services & Alumni Relations
      • Funding & Support
      • International Students
    • Updates and Information
      • Latest Updates
      • Government Updates
      • List of Hospitals
      • Important Links
  • Undergraduate Programs
    • Apply Now
    • Scholarships and Financial Aid
    • Sample Question
  • Postgraduate Programs
    • Apply Now
    • Exemption from Admission Test
    • Scholarships / Financial Aid
  • Campus Life
    • Code of Conduct on Sexual Harassment
    • Counseling Unit
      • Services
      • Counseling FAQ
      • Appointment
      • Counseling Team
    • Dress Code
    • Medical Services
    • Office of Student Affairs (OSA)
    • Office of Career Services & Alumni Relations (OCSAR)
      • OCSAR Website
      • PSDP
      • Internships
      • On-Campus Job/Internship Recruitment Session
      • Career Fair
      • Other Services
      • OCSAR Year Planner 2019 (Tentative)
      • Team OCSAR
    • Office of Academic Advising (OAA)
      • FYAT
      • FYAT Team
      • PASS
      • Tutorials
      • Parents’ Orientation Program and Parents Meeting
      • Team OAA
    • Office of Co-curricular Activities (OCA)
      • Team OCA
      • Club Community
      • Resources
      • Forecasted Calender 2019
      • Annual Report
    • Policy
    • Relationship Management Office (RMO)
      • RMO Services
  • Resources
    • Ayesha Abed Library
      • Library Website
      • Institutional Repository
    • Courseware Moodle
    • Fabrication Laboratory
    • GDLN Centre
    • MSDN Academic Alliance
    • Resources for Media
      • BracU Anthem
      • BracU Logo
    • Social Media
    • University Information Technology
      • BRACU Mobile
      • G Suite
      • IT Workforce
  • Conferences
    • ICBM 2019
      • PhD Colloquium & Paper Producing Workshop
      • Inauguration Ceremony
      • Keynote Presentation 1
      • Keynote Presentation 2
      • Parallel Session Day 2
      • Academia Industry Discussion
      • Keynote Presentation 3
      • Meet the Editors
      • Keynote Presentation 4
      • Parallel Session Day 3
      • Closing Ceremony
    • 8th National Undergraduate Mathematics Olympiad- 2016
    • ICBM 2017
      • Inauguration of ICBM 2017
      • Keynote Session
      • Industry Talk Day 1
      • Parallel Session Day 1
      • Industry Talk Day 2
      • Academia-Industry Discussion
      • Meet the Journal Editors
      • Parallel Session Day 2
    • International Conference on First Language Acquisition
    • International conference on Redrawing Gender Boundaries in Literary Terrains
    • Math olympiad in BRACU
  • Message from the Founder
  • Message from the Vice Chancellor
  • Search
  • Calendar
  • Academic Calendar
  • Students' Bus Service
  • Teaching & Research
  • Conferences & Workshops
  • Library
  • Career at BracU
  • Contact
bracu_logo
  • COVID-19
  • Find a Program
  • Apply Now
bracu_logo
  • Menu
  • About
    • About
    • Mission
    • Leadership and Management
    • Affiliations
    • HR and Administrative Policies
    • BracU Employment Policy
    • Career at BracU
    • The Vice Chancellor
    • Former Vice Chancellors
    • Office Of The Proctor
    • Brac University New City Campus
    • Stakeholder Policy
  • Academics
    • Academics
    • Institutes and Schools
    • Departments
    • Centres and Initiatives
    • Office of the Registrar
    • Fees and Payment
    • Programs
    • Policies and Procedures
    • Residential Campus
    • Institutional Quality Assurance Cell (IQAC)
    • Teaching and Research
    • Draft Policy
  • Admissions
    • Admissions
    • Undergraduate Admission
    • Postgraduate Admission
    • Scholarship / Financial Aid
    • International Scholarship Offers
    • Important Dates and Deadlines
    • Waiver for Postgraduate Programs
    • Freshman Enrollment
    • Tuition and Fees
    • Brochure/Flyer
    • Sample Questions
    • FAQs
    • Gender Equality and Women's Graduation Rate Policies
  • International Applicants
    • International Applicants
    • Undergraduate Admission
    • Postgraduate Admission
    • Scholarship / Financial Aid
    • Fee structure for international students
    • Accommodation and others
  • News & Notices
    • News & Notices
    • Announcements
    • News
    • BracU in Media
    • Media Relations
    • Events
  • Apply
BBA Course Detail
  • Home
  • Academics
  • Institutes and Schools
  • Brac Business School
  • Bachelor of Business Administration
  • BBA Course Detail

ACCOUNTING

ACT 201: Financial Accounting

Accounting and its environments; Concepts and conventions of Accounting; Generally Accepted Accounting Principles; Accounting Equations; Recording business transactions; Accounting cycle; Accounting for a merchandising concern; Preparation of financial statements and Accounting for cash, receivables, inventories, fixed assets: acquisition, disposal and depreciation. Analyzing financial statements; implementing Accounting system: computerized Accounting.
Prerequisites: None.(3 credits)

ACT 202: Management Accounting

Cost concepts; Classification; Job Order Costing; Process Costing; Cost behavior analysis; Cost-volume-profit analysis; Variable Costing; Activity Based Costing; Budgeting; Cost control and performance appraisal; Flexible Budgets and Overhead Analysis; Segment reporting, Profitability analysis and decentralization; Responsibility Accounting and variance analysis.(3 credits)
Prerequisites: Financial Accounting, ACT 201

ACT 301: Intermediate Accounting

The course deals with measurement and reporting of financial condition of business firms and with Accounting principles and process of different types of assets, liabilities and equities. Topics include environment of Accounting, generally Accepted Accounting principles, Accounting cycle, income measurement and reporting, financial reports, inventory valuation and Accounting, plant assets acquisition, depreciation and depletion, current liabilities, Accounting for shares, stock and debentures, Accounting for special issues like lease, income tax, pension, price changes and inflation and cash flows; Analysis of financial statements and Accounting changes, errors, and incomplete records.(3 credits)
Prerequisites: ACT 201, ACT 202, FIN 301

ACT 422: Cost Accounting

The course will cover Cost concept, classification and statements; Costing and control of materials; Costing and control of labors; Costing and control of manufacturing overhead; Service department cost allocation; Activity based costing; Job order cost system; Process costing-Weighted average and FIFO method, Accounting for spoilage; Joint product and by-product costing; Standard costing; Target costing, Theory of Constraints; Life cycle costing and strategic cost management; Quantity costing: Measurement and control; Marking cost analysis etc.(3 credits)
Prerequisites: ACT 201, ACT 202

ACT 425: Principles of Auditing

An introduction to auditing practice. Includes the social role of auditing and the services offered by auditors in internal, governmental, and public Accounting practice. Emphasis is on the financial auditing process, including professional ethics, audit risk assessment, study and evaluation of internal control, gathering and evaluating audit evidence, and audit reporting decisions.(3 credits)
Prerequisites: ACT 301

ACT 423: Fundamentals of Taxation

Topics include Income Tax: Definition of income and income tax, Characteristics of income, Total income and total world income, Income year and assessment year, Role of income tax law in.Industrial development of Bangladesh; Classification of income; Heads of income; Tax assessment and recovery assessment procedure; Income tax authorities; Assessment of individuals, partnership and public limited companies; Value Added Tax: Assessment and payment of tax, Valuation, Accounting, Refunds, Drawback, Calculation of VAT, Controlling evasion of VAT.(3 credits)
Prerequisites: ACT 301

ACT 421: Accounting Information Systems (AIS)

The course covers Overview of Accounting information system; Organization and the Accounting system; Accounting information processing; Accounts system development; System analysis and acquisition; Computers and AIS; Software; Data communication; Database and file oriented systems; Control of AIS; Revenue cycle; Personnel cycle; Cash receipt and disbursement; Capital asset and financial statements.(3 credits)
Prerequisites: ACT 301, CSE 371

ACT 431: Advanced Accounting

The course deals with the conceptual framework of Accounting; Lease Accounting; Installment and hire-purchase, Single entry system; Consignment; Joint venture; Mergers, acquisitions and amalgamations; Insolvency Accounting; Accounting for VAT, tariffs, duties.(3 credits)
Prerequisites: ACT 301

ACT 432: International Accounting:

The globalization of markets, both financial and physical, has increased the importance of understanding the international dimensions of corporate Activities. The course will give students the opportunity to learn about diverse financial reporting practices and the reasons for such diversities as well as applying this knowledge in the context of the review and analysis of firm's performance by analysts, investors, and managers. At a corporate level, the course will also offer an appreciation of the significance of foreign exchange and of the tools and techniques for the management of its risks.(3 credits)
Prerequisites: ACT 301

ACT 434: Accounting for Specialized Institutions

The course will cover Accounting practice of specialized organizations such as banks, NGOs, Development Organizations, Government Agencies etc.(3 credits)
Prerequisites: ACT 301

BUSINESS

BUS 101: Introduction to Business

Basic principles and practices of contemporary business and its history; Forms of business organization and ownership; Environment of an enterprise; Organizing and managing the enterprise; Management of: HR, market productions and operations, finance; discuss a broad range of business situations where analysis and decision-making are required. Management tools and information systems; International and globalization; External environments of business; Future outlooks of business and business ethics.(3 credits)
Prerequisites: None

BUS 201: Business and Human Communication

This course aims to teach the theory and process of communication; including barriers to effective communication; communication skills; letters, memos and reports writing; oral communication; listening; use of visual aids in communication; and use of non-verbal communication, and effective business meeting behaviour.(3 credits)
Prerequisites: ENG 101, ENG 102

BUS 202: Business Law

A study of legal environment of business in Bangladesh, Includes both commercial and industrial laws. Law of Contract; Sale of Goods ACT; Law of Agencies; Bailment; Law of Carriage of Goods; Negotiable Instruments ACT, Law of Insurance; Company Law. Industrial ordinance.(3 credits)
Prerequisites: BUS 101

BUS 203: Business Environment

A study of economic, social, cultural, political, legal and technological factors affecting business in local, national and global context. Relationship between business and Government and between business and society are also examined. The focus of the course is on issues management and identification of strategic options .The course involves learning tools and techniques for monitoring, identification and analysis of major environmental factors affecting business and assessing their impact on business decisions.(3 credits)
Prerequisites: BUS 101

BUS 301: International Business

International business and environment; International trade theories; Introduction to international finance, economics and marketing; International communication and promotion; Mergers and acquisitions; International organizations and regulatory bodies. National and sub regional trade; bilateral and multilateral trade arrangements; Global business strategy and International law.(3 credits)
Prerequisites: ECO 101, ECO 102, FIN 301, MKT301

BUS 302: Research Methods in Business and Management

Research and management; Scientific thinking; Research process and design; Measurement and scaling; Sampling design; Data collection methods; Survey instrument design; Field administration, Analysis and research communications.(3 credits)
Prerequisites: ECO 202, MAT 101, BUS 101

BUS 321: Principles of Entrepreneurship

Entrepreneurship and theory; Impact of environmental variables on entrepreneurial success; Informal sector; Opportunity identification and assessment; Formulating business, financial and marketing plans; entrepreneurial start-up strategies; Operating the business; Legal issues and Ethics and social responsibility of the entrepreneur.(3 credits)
Prerequisites: FIN 301, MKT 301

BUS 421 Venture Development

The course aims at providing a theoretical framework for venture development and relates research works to the process and outcome of venture development so that the students can understand requirements for successful venture development.(3 credits)
Prerequisite: BUS 321

BUS 422: Small Business Management

The course aims at providing knowledge of the requisites for successful management of small business. The course aims to develop the students' understanding of the economic, social and political environment within which the small business functions and to provide him with knowledge on how to avoid business failures & build up a highly profitable and growing enterprise. The course contains topics on role and characteristics of small business, planning and organizing procedure, business strategy, organizational, cultural, legal aspects. Production, marketing and financial management, Management of transition, growth and crisis. Information system and. control system. The course is designed to orient the student on the basic theoretical issues and practical aspects of small business and its development process.(3 credits)
Prerequisites: BUS 321

BUS 423: Business Plan Development

The course is a project work based on field studies. The students are required to search and select a potential business idea, collect all pertinent data, conduct feasibility studies, formulate business and functional strategies and develop a full-fledged business plan. The business idea should be such that an entrepreneur can pursue it as a successful business venture immediately, The project work is conducted under the guidance of a supervisor and the students are required to present and defend the report.(3 credits)
Prerequisites: BUS 321

FINANCE

FIN 301: Financial Management

This is the introductory course in finance and covers the basic tools and techniques of making financial decisions. Major topics include financial market and securities, financial statements and their analysis using financial ratios, time value of money, long-term investment analysis---capital budgeting, cash flow estimation, project evaluation techniques under implicit and explicit risk conditions, basics of valuation and cost of capital; capital structure decisions, and optimal capital budget.(3 credits)
Prerequisites: ACT 201

FIN 421: Corporate Finance-I

The course incorporates in-depth discussion of special topics in corporate finance. Topics include (1) risk and return with special emphasis on portfolio management, mean-variance analysis, and capital asset pricing model; (2) capital structure theory with particular emphasis on Modigliani-Miller theory with and without taxes and impact of financial distress, agency costs and asymmetric information, (3) Dividend policy and practice based on investors preference and dividend stability, (4) Bankruptcy, reorganisation, and liquidation. (5) Mergers and acquisition, and (6) Basics of international financial management.(3 credits)
Prerequisite: FIN 301, ECO 202

FIN 422: Project Appraisals and Management

The course deals with project identification, preparation, appraisal, management of implementation and post project evaluation. Basic techniques like network analysis, organization and control aspects of project implementation in relation to resources, time scale and information processing are emphasized.(3 credits)
Prerequisites: FIN 301.

FIN 423: Securities Analysis and Portfolio Management:

The course deals with the principles of investment in the securities and other asset markets. Major topics include securities markets, price performance of securities, industry analysis, basic stock valuation models, investment in special situations offering abnormal returns, bonds and fixed investment fundamentals, mutual funds, convertibles and warrants, real estate investment, precious metals, stones and collectibles, and management of investment portfolio.(3 credits)
Prerequisites: FIN 421

FIN 424: Management of Financial Institutions

Goals and strategies of financial institutions; roles and interrelationship of monetary authorities of Bangladesh and commercial banks; management of the central banking system; supervision of commercial banks; enforcement of minimum reserve requirement, control of money supply, credit policy and public debt management, problems of commercial banking with respect to lending,

investment, deposit taking, cheque clearance, minimum reserve requirement and branch banking; issues relating to bank audit, operation of money, discount and government securities. Overview of structure and operations of major financial institutions in Bangladesh---BSB, BSRS, ICB, HBFC, Sonali Bank.(3 credits)
Prerequisite: FIN 301

FIN 425: International Financial Management

The course is intended to introduce students to the overall environment of multinational corporations and challenges faced by MNCs in the changing scenario of globalisation. Major topics include exchange rate determination and international monetary system, balance of payment and international monetary linkage, the foreign exchange market, parity conditions and currency forecasting, managing exchange rate risk, multinational working capital management and short-term financing, foreign investment analysis foreign direct investment, and corporate strategy, investment analysis of multinational companies, international financing and international financial markets, international markets for stocks and bonds, the Euro dollar and euro bond markets.(3 credits)
Prerequisites: FIN 421, BUS 301

FIN 427: Corporate Finance-II

This course will cover materials in financial planning and control, working capital management, sources of short-term and long-term financing including lease and hybrid financing.(3 credits)
Prerequisite: FIN 301

FIN 431: Financial Derivatives

This specialisation course introduces students to basics of the operations of the derivatives markets. Topics include, (1) an overview of financial derivatives and, their uses and application, (2) Organisation of the forward and futures markets, forward and futures contract, pricing of futures using no-arbitrage bounds, convenience yield, expectation model of pricing futures, speculation and risk management with futures, term structure of futures prices and basis risk, volatility of futures prices. (3) The options contract, put vs. call options, European vs. American options, money nests, organisation of the options market; organisation of the options market, pricing of options, intrinsic value, premiums and discounts on options, determinants of options prices; options strategies; binomial options pricing model, Black-Scholes options pricing model. (4) The swap contract, the swap market, types of swaps; plain vanilla swaps, motivation for swaps, beyond plain vanilla swaps.(3 credits)
Prerequisites: FIN 421

FIN 441: Bank Management and Electronic Banking

The course deals with operational and statutory areas of commercial and specialised banking. Major topics include Evolution of banking institutions, functions of commercial banks and services rendered by them; general structure and methods of commercial banking, earning assets of banks. Functions of commercial banks---general banking, loan and equity banking, banking for facilitating international trade, banking costs and interest rates, mechanism of credit creation, analysing treasuries, banking systems in Bangladesh, statutory requirements of banks in banks in Bangladesh as par the policies and procedures of Bangladesh Bank---the banking companies ACT and the Bangladesh banks nationalisation order. Electronic banking, its mechanism, its growing importance in banking operations.(3 credits)
Prerequisites: FIN 301

FIN 450: Real Estate Finance

The course focuses on various financial aspects of managing real estate organisation. Major topics include, (1) terminology legislation, principles, and analytical techniques pertaining to financing of real estate, (2) principles of real estate valuation, appraisal process and appraisal reports, (3) principles

and practices of investment in real estate, investment strategy, ownership forms, tax implications, cash flow analysis, measures of return, risk management, and property selection.(3 credits)
Prerequisites: FIN 301

FIN 461: Insurance and Risk Management

The course examines the management of non-speculative risks in the business enterprise with emphasis on insurance as a tool. Topics include concept of risk and insurance, risk analysis, treatment of risk control and financing, analysis of risk contracts in the areas of life, health, property and liability insurance. Overview of structure and operations of major insurance companies in Bangladesh---SBC, JBC, etc.(3 credits)
Prerequisites: FIN 301

HUMAN RESOURCE MANAGEMENT

MGT 201: Organizational Behavior

Nature of Organizational Behavior; Individual behavior: personality, learning, and perceptions; Values and attitudes; Organizational stress: frustration, anxiety, and conflict; Motivation; Group behavior: basic concepts, roles, norms and status; Group dynamics; Communication; Power, politics and influence; Leadership; The organizational culture; Change and resistance to change and Group problem solving and decision making.(3 credits)
Prerequisites: MGT 211

MGT 211: Principles of Management

Meaning and importance of Management; Evolution of Management thoughts; Managerial decision making; Environmental impact Accounting treatment of price level changes; on management; Corporate social responsibility, Planning; Setting objectives; Implementing plans; Organizing; Organization design, Managing change; Directing; Motivation; Leadership; Managing work groups; Controlling: principles, process and problems and Managers in changing environment.(3 credits)
Prerequisites: BUS 101

MGT 301: Human Resource Management

Scope, role and function of Human Resource Management; Staffing the organization: human resource planning and forecasting, recruitment selection; Job design and analysis; Job evaluation; Performance management; Training and development; Disciplinary measures; Human resource audit and research; Forms of employee participation; Labor Relations; and Work Environment and Human resource management systems.(3 credits)
Prerequisites: MGT 211

MGT 401 Business Strategy

Strategic thinking and strategic planning; Analyzing an industry; Developing strategic business plan; Assessment of organizational strength and weaknesses; Analysis of opportunities and threats; Scanning internal and external environment; Formulating functional, corporate and international level strategies; Evaluation of alternatives; Strategic decision making; Managing strategic changes and Strategic control.(3 credits)
Prerequisites: MGT 301, MKT 301, MSC 301, FIN 301, BUS 321

MGT 421: Leadership: Theory and Practice

A study of the theory, principles and practices of leadership. Topics include basic human behavior pattern, leadership theories and styles, types of leadership, team building and team management.(3 credits)
Prerequisites: MGT 301

MGT 422: Compensation Management

Process of developing a pay level and pay structure; Designing an effective pay systems; Types of pay systems; Administering a pay systems; Issues in administering a pay systems; Employee benefits, Perquisites, Benefit administration; Deferred compensation and Controlling benefit costs.(3 credits)
Prerequisites: MGT 301

MGT 423: Training and Development

Learning and behavior; Teaching and training methods; Audio-visual aids; Programmed learning; Training and development function; Training strategy; Organizations of the training department; Training needs assessment; Designing training programs; Evaluation of training programs; Organizing conferences, workshops and study groups; Technical training; Training follow-up; Theory and practice of career development.(3 credits)
Prerequisites: MGT 301

MGT 424: Industrial Relations

An overview of Industrial Relations; A profile of Bangladeshi Workers; Characteristics and Problems of Trade Unions in Bangladesh; A profile of Bangladeshi Employers; Functions of various bodies such as Bangladesh Employers' Association; Industrial Conflict; Collective Bargaining; Employee Discipline and Grievance Procedure; Participative Management and Industrial Democracy; ILO; Different Labour Laws of Bangladesh.(3 credits)
Prerequisites: MGT 301

MGT 425: Manpower Planning and Forecasting

Forecasting Human Resource Requirements, Forecasting Human Resource Availability, Planning & Implementing Human Resources Programs to Balance Supply & Demand, Downsizing, Planning Model, The Nature of Human Resources Planning, Human Resources Planning Evaluation, Human Resource Information System, and System approach to annual manpower planning exercise.(3 credits)
Prerequisites: MGT 301

MGT 426: Change Management

Fundamentals of change; Why Change Happens; Obstacles to Change; Planning for Change; Facilitating through change; Handling Resistance; Change Communications; Managing the New Beginnings Phase.(3 credits)
Prerequisites: MGT 301.

MGT 427: Strategic Human Resource Management

Managing HRM; HRM functions in organizations; What is Strategic HRM? HR planning, recruitment and selection; Managing of Training and Development; Performance Management and Appraisal; Motivation; Compensation and Benefits; Employee Relations-Rights of Management and Workman; Worker issues such as grievance, absenteeism, probation, etc.; Legal Aspects of Employment in Bangladesh.(3 credits)
Prerequisites: MGT 301

MGT 431: Industrial Psychology

Concept, importance and scope of Industrial Psychology, Individual and situational differences in behavior-causation of behavior, perception, learning, feelings and emotion, personality, perception, Employee selection, Personality and Interest factors, Employee evaluation, Employee training, Compensation and promotion of employees, Employee turnover, Absenteeism, Morale, Industrial Accidents, Safety and Fatigue, Industrial counseling.(3 credits)
Prerequisites: MGT 201, MGT 301

MARKETING

MKT 201: Principles of Marketing

A survey course of the basic principles of marketing and key decision areas; product, promotion, distribution and pricing.(3 credits)
Prerequisites: BUS 101

MKT 301: Marketing Management

Marketing philosophy and concept; Marketing environment; Consumer behavior process; Elements of marketing mix; Market segmentation and positioning; Pricing considerations; Promotion; Channel of distributions; Marketing ethics; Extended marketing and Relationship Marketing.(3 credits)
Prerequisites: MKT 201, MGT 201

MKT 421: Introduction to Consumer Behavior

Consumer and Institutional buying behavior model; Classification of consumers; Learning and perception; Consumer adoption and diffusion process; Purchase behavior; Purchase decision process; influences of environmental factors; Classification of situation; Consumer movement and consumerism; Consumer and price; Alternative decision making; and Marketing and consumer behavior.(3 credits)
Prerequisites: MKT 301

MKT 422: Selling and Salesmanship

Creative selling process; Sales planning and Managing field sales; Training and development of sales representatives; changing environment of sales management and Selling and promotion.(3 credits)
Prerequisites: MKT 301

MKT 423: Brand Management

Concept of branding; Advantages and implications of branding; Scope of brand management; Responsibility of a brand manager; Product portfolio analysis; Branding policy and strategy; New brand development; Price and Non-price competition; Distribution of brands and economics of branding.(3 credits)
Prerequisites: MKT 301

MKT 424: Advertising

Definition and functions of advertising; Classification of advertising; Economic impact; Advertising and the marketing mix; Message development, layout and copy writing; Advertising media and media planning; Outdoor advertising; Non-traditional advertisement; Advertisement agencies; Non-media advertising and Social, legal and ethical aspects of advertising.(3 credits)
Prerequisites: MKT 301

MKT 425: International Marketing

Theories of international trade; International marketing environment; Modes of international trade; International market place; Entry strategy; International marketing research; Formulation of international marketing strategy: product, promotion, price, logistics and distribution; International marketing of services; International marketing organizations; Global linkages and domestic policy repercussions.(3 credits)
Prerequisites: BUS 301, MKT 301

MKT 426: Basic Marketing Research

Definition; Scope and use of research; Types of research; Scientific methods; Type and source of information; Research methods; Methods of collecting data; Measurement and Designing data collection instruments; Field operation; Data summarization; A (univariate, bivariate and multivariate) and interpretation of findings; Presentation of and Use of research findings.(3 credits)
Prerequisites: MKT 301, BUS 302

MKT 427: Retailing

Retailing environment and its socio-economic importance; Retail organizations; Location analysis, planning and control; Store layout and design; Merchandising; Personal and non-personal selling;(3 credits)

Pricing; Promotion management. Retail market audit; Trends in retailing; Standardization of retailing services. Prerequisites: MKT 301

MKT 428: Strategic Marketing

The course deals with formulation, implementation and control of marketing strategies and involves scanning of business environment with a focus on key marketing issues and an appraisal of the management of marketing functions. The course discusses marketing strategy, defining and analyzing markets, market segmentation, analyzing competition, market targeting and positioning strategies, marketing strategies for selected situations, planning for new products, product portfolio strategy, designing effective marketing organizations, marketing strategy implementation and control and other relevant topics.(3 credits)
Prerequisites: MKT 301.

MKT 429: Business Logistics

Business Logistics: meaning and scope; Elements of logistics functions; Marketing forecasting; Order processing; Inventory planning and control, Traffic functions; Warehousing; Cost analysis; Impact of packaging; Service constraints and Customer services planning and control.(3 credits)
Prerequisites: MKT 301, MSC 301

MKT 431: Services Marketing

Prepares students to be effective executives in a services economy; specific strategies for marketing intangible products and improving quality of service; nature and characteristics of services and the success factors in services marketing.(3 credits)
Prerequisites: MKT 301.

MKT 432: Channel Marketing

Understanding of channels management, with a specific emphasis on one direct marketing technique, electronic commerce. Distribution fits into the total marketing picture, Use of distribution channels as a strategic tool, electronic commerce as a channel option.(3 credits)
Prerequisites: MKT 301.

OPERATION MANAGEMENT

MSC 141: C Programming for Business

C Programming for Business is geared for students with no programming experience. Sensibly organized, it explains concepts in a clear, understandable language supported by many fully worked out examples, highlights important definitions, concepts and rules. This course teaches the students how to install and configure a compiler, edit, compile and execute a program, handle user input and output, use arrays and structure, apply control flow structures etc. This course includes a compulsory laboratory work each week.(3 credits)
Prerequisites: CSE 101

MSC 142: Visual Programming for Business

Introduction to and use of Program Development, top down structured programming, step-wise refinement and program correctness are included in this course. The application of these programming techniques to form logical solutions to business data processing problems using a high level symbolic programming language is covered. Topics for this course are VB objects, VB events, data type, string operators, VB IDE, control frame, error handling, OOP with VB, windows common controls, GUI design, DLL, VBA, windows API, multimedia and multithreading.(3 credits)
Prerequisites: CSE 101

MSC 301: Production-Operations Management

Introduction; Operations strategies; Forecasting; Manufacturing policy decisions; Production system; Plant location factory layout; Production planning and control; Product design & development; Job design; Work Study; Time and motion study; Materials management; Production and service scheduling; Quality control and inspection; Purchasing and inventory control and Maintenance management.(3 credits)
Prerequisites: MAT 101, ECO 202, MGT 211

MSC 421: Productivity Management

Concept of productivity; Productivity in Manufacturing and Service Sector; Measurement of Productivity; Long vs. Short Term Productivity; Reasons for Low Productivity; Measure to Improve Productivity; Developing a Productivity Orientation in the Organization; Sectoral and National level Productivity and Productivity Movement.(3 credits)
Prerequisites: MSC 301, BUS 321

MSC 422: Total Quality Management

Develops an understanding of quality concepts at all levels of business. Topics include: Meaning and Measurements of Quality; Concept of Total Quality Management; Management Approaches and Techniques For The Monitoring and Improvement of Product and Process Quality; Developing Standards for Quality of Product, Process and Service; Developing A Corporate Orientation For TQM.(3 credits)
Prerequisites: MSC 301

MSC 424: Operations Research (Quantitative Methods for Decision Making)

Basic operations research concepts and techniques for managerial decisions including linear programming, network problems, decision analysis, and computer implementation of these models to solve practical problems.(3 credits)
Prerequisites: MSC 301, BUS 302

MSC 425: Materials Management

Concepts of Modern Material Management; The Store Functions; Storage Methods; Warehousing; Purchasing Management; Control of Quality and Supply Sourcing; Terms and Conditions of Purchase; Receiving, Inspection and Distribution; Budget Control; Production Control; Principal of Stock Controls; Interfaces of Physical Distribution Management. (3 credits)
Prerequisites: MSC 301

MSC 427: Operations Planning and Control

An analysis of the planning and control of materials as they flow within an organization; topics include production planning, materials requirement planning (MRP), capacity management, master production scheduling and just-in-time techniques.(3 credits)
Prerequisites: MSC 301

MSC 428: Managing Process Improvement

Examines process reengineering and quality management for manufacturing and service organizations. Topics covered include process flow and waiting line analysis, quality by design,

service/quality guarantees, team problem solving tools, Malcolm Baldridge National Quality Award criteria and statistical process control.(3 credits)
Prerequisites: MSC 301

MSC 429: Service Quality Management

Study of strategic and tactical issues concerning services in both service and manufacturing industries. Topics include: service process reengineering, performance measurements, service/quality standards and employee empowerment.(3 credits)
Prerequisites: MSC 301

MSC 431: Operations Design and Logistics System

Managing systems of people and technology to create capabilities in operations. Emphasis is placed on new approaches to managing operations and logistics that promise strategic advantaged.(3 credits)
Prerequisites: MSC 301

MSC 441: Introduction to Electronic Commerce

This is an introductory course that examines all facets of Internet commerce. Topics covered include creating and marketing products on the Internet, electronic money and third party use of the Internet for creating management information systems.(3 credits)
Prerequisite: CSE 371

MSC442: Information Technology

History of computers and communication; IT in the modern world: its impact on individuals, organization, society; Hardware and Software for IT; Use of IT in business decisions; the future of IT: Social considerations, privacy, information overload, etc.(3 credits)
Prerequisites: CSE 371

MSC 443: Applied Database Management

Objectives of database management; Sources of data; Data models; Database design; Data storage and access methods; Data base administration function; Data base system's life cycle; fourth generation programming languages, data integrity, security, and privacy.(3 credits)
Prerequisites: CSE 371

MSC 444: Systems Analysis

Modern information systems; Systems concept; System Development life cycle; Structured methodologies; Systems analysis tools and techniques; Data flow diagram; Entity relationship diagram; Prototyping; Simulation techniques; Data dictionary; data collection techniques; Application of systems and models in practical problem solution.(3 credits)
Prerequisites: CSE 371

MSC 445: Management of Information Systems

Use of computers in organization; Organizing and staffing the information system functions; Contingency Management & the MIS function; Planning and administration; control and evaluation; Technology trends and implications; Computer capacity planning; Managing systems Development; Hardware and Software acquisition.(3 credits)
Prerequisites: CSE 371

MSC 446: Marketing on the Internet

This course examines the integration of the Internet in an organization's marketing strategy. Topics include, goals for online marketing, customer communications, interactive Internet pages, and customer service issues.(3 credits)
Prerequisite: CSE 371

MSC 447: Technology Fundamentals of Electronic Commerce

This course examines the technological basis of electronic commerce. The computer-based network enabling electronic commerce is the focus. Data and voice networks, Internet and telephony, bandwidth, architecture, software strategies, the Internet and World Wide Web supplier industries will be discussed with relevance to e-commerce implementation planning.(3 credits)
Prerequisite: CSE 371

MSC 448: Management of Online Business

A project course in which students prepare a proposal for launching a new product or service on the Internet that will include a complete strategy for an online business.(3 credits)
Prerequisite: CSE 371

MSC 449: Business Data Communication

This course provides students with an understanding of business data communications from technical, managerial and applications perspectives to improve business performance. Topics include: The technical concepts of data communications and network designs and how they relate to contemporary computer end-user environments. The incorporation of the systems approach for understanding, designing, managing, securing, and implementing data communication networks. Analyzing and designing data communication networks for various business situations. Communication Media. Network analysis tools and techniques. Data communication strategies.(3 credits)
Prerequisite: CSE 371

MSC 451: Local Area Network Administration

In this course, students will receive a thorough overview of the installation, management, maintenance and utilities of local area networks. Topics include: An understanding of the responsibilities, tools, and technologies assigned to the Local Area Network administrator. Review of different network operating systems that meet the needs of small business, professional offices, workgroups and departments. Emphasis will be placed on operating systems that support simultaneous access from workstations while providing access to shared disk storage, memory, and interconnected LANs.(3 credits)
Prerequisite: CSE 371

MSC 452: Distributed Information Systems for Business

The purpose of the course is to provide a basic understanding of distributed information systems. This course will enable students to understand how to select and manage data communication technologies that may be needed for creation of distributed information systems as well as for creating competitive advantage for the organization. Technologies covered are: Technological building blocks of today's telecommunication technologies; Local area networks; Long haul networks; Internet architecture; Client/server systems; Distributed databases.(3 credits)
Prerequisite: CSE 371

MSC 452: E-Commerce Programming

The course deals with technical aspects of e-commerce. Students will learn to design, build and maintain a complete e-commerce Web site. Topics include: E-Commerce modelling. Designing and implementing a Web site that meets user requirements. Maintaining and setting Web servers. Multi-tier Web architecture. Database servers. Accessing remote databases. Shopping cart fundamentals; Commerce server; Advertising on the Web. E-cash and electronic payments. Internet security and encryption.(3 credits)
Prerequisite: CSE 371

MSC 454: Managing e-Commerce Projects

This is an exciting, unique course that will focus on the principles of strategic management as applied to e-business. The course is designed to provide the students with a series of real-world tools that will assist in the analysis of various kinds of business problems and opportunities.

This course will teach the concepts of strategic management through readings and cases that simulate the decision-making problems that management professionals face. The basic objective is to introduce students to planning and strategy formulation concepts, and to the complex problems involved in managing a company in today's technological society. The course emphasizes the interrelationships of a firm's internal and external environment, and the careful crafting of strategy to solve current or future situations. Define what strategic management is. Understand strategy as applied by technology-based companies today. Apply analytical and critical thinking skills used in internal and external analysis. Effectively implement analytical tools such as SWOT, GAP, Porter's Five Forces model, or others, in the strategic planning process. Effectively prepare executive briefings related to analysis of a company's situation.(3 credits)
Prerequisite: CSE 371

MSC 455: Java Programming for the Internet

Intended for students in Arts, Business and Science interested in pursuing further courses in computer sciences. The course will cover algorithm design and programming techniques using Java with applications and applets related to real-world examples. An introduction to the World Wide Web and HTML included.(3 credits)
Prerequisite: CSE 371

MSC 456: E-Commerce Infrastructure

Information Technology (IT) in a global business environment explores information systems and technology issues from a global perspective. This course focuses on the basic infrastructure required to conduct electronic commerce. The following topics will be discussed: Internet Technologies: Protocols, network structure, Actress methods and routing. Data Network Support: ISDN, ADSL, fibre to home, broadband Actress, ATM and frame relay. Software Methods: Mark-up languages, SGML, HTML, XML, objects, middleware and UML. Security: Encryption, digital signatures and public key infrastructure. Examples include SSL, SET and VeriSign. Payments: Invoicing, settlement, credit cards, clearance, industry players (Visa/Mastercard, banks, device providers), server-side encryption, automated cash gateway, SET standards and cash standards. Business Models: Business-to-business, business-to-consumer, business-to-administration, brokerage, seller-driven and buyer-driven markets and agents. m-Business: Why m-Business, wireless Actress and short range wireless connectivity technologies.(3 credits)
Prerequisite: CSE 371

MSC 457: E-Commerce Risk and Security Management

This course investigates the inherent insecurities of e-Commerce and approaches the risk and security management aspects. The following topics will be covered:
Identifying the inherent insecurities of e-commerce. Risk management techniques to evaluate e-commerce risks and threats. Responding to threats through designing controls and security measures. Determining the boundaries of risk analysis. Securing digital products, services and information being transmitted across electronic networks. Ensuring confidentiality and integrity and establishing the authenticity of entities with which business is done. Reliability of third parties, such as Internet Service Providers (ISPs). Computer crime characteristics and techniques. Assuring continuation of Internet/e-Commerce facilities through disaster recovery procedures.(3 credits)
Prerequisite: CSE 371

MSC 458: Cyber law

This course will cover the legal issues surrounding electronic commerce, multimedia and the Internet. Practical information as to how the business world is handling or should be handling key electronic issues such as intellectual property, including Web sites, domain names, privacy and consumer protection will also be discussed. Topics include: Introduction to Cyberspace and modes of regulating it. Jurisdiction over commercial Web sites. Jurisdiction as to tortuous or criminal Acts on the Internet. Legal regulation of harmful speech in Cyberspace. Legal ramifications of filtering technologies. Spam. Legal protection of personal data on the Internet. Pros and cons of stronger privacy rules for Cyberspace. Legal regulations of encryption technologies. Cyber crimes.(3 credits)
Prerequisite: CSE 371

MSC 459: Designing Web Usability

This course aims to provide an introduction to designing Web usability. The concepts introduced in this course will concentrate on dynamic content and on what the user sees, rather than how the content is generated. Topics include:

Common Problems in Web Design Planning a site; Cover site design; Page layout; Content design; Principles of Usability; Simple Usability Techniques; Designing Effective Navigation; Accessibility; Browser and Platform Issues; Using Browser Detection Scripts; Providing an introduction to general design principles and cognitive principles that are relevant to Web design. Issues of electronic document management will be discussed in the context of electronic business processes.(3 credits)
Prerequisite: CSE 371

  • BBA Program Structure
  • Course Details






bracu_logo
About
  • Mission
  • Leadership and Management
  • Affiliations
  • HR and Administrative Policies
  • BracU Employment Policy
  • Career at BracU
  • The Vice Chancellor
  • Former Vice Chancellors
  • Office Of The Proctor
  • Brac University New City Campus
  • Stakeholder Policy
Academics
  • Institutes and Schools
  • Departments
  • Centres and Initiatives
  • Office of the Registrar
  • Fees and Payment
  • Programs
  • Policies and Procedures
  • Residential Campus
  • Institutional Quality Assurance Cell (IQAC)
  • Teaching and Research
  • Draft Policy
Resources
  • Ayesha Abed Library
  • Courseware Moodle
  • Fabrication Laboratory
  • GDLN Centre
  • MSDN Academic Alliance
  • Publications
  • Resources for Media
  • Social Media
  • University Information Technology
Campus Life
  • Cafeteria
  • Code of Conduct on Sexual Harassment
  • Counseling Unit
  • Dress Code
  • Medical Services
  • Office of Student Affairs (OSA)
  • Office of Career Services & Alumni Relations (OCSAR)
  • Office of Academic Advising (OAA)
  • Office of Co-curricular Activities (OCA)
  • Policy
  • Relationship Management Office (RMO)
Important Links
  • UGC, Bangladesh
  • Ministry of Education, Bangladesh
  • BRAC
  • BRAC BANK
  • BRAC ENTERPRISES
Brac University | 66 Mohakhali, Dhaka 1212, Bangladesh | +880-2-222264051-4
© 2020 Brac University. All rights reserved. | Privacy